Posted by Elena del Valle on January 8, 2008
Charles Gregson, chief executive officer, PR Newswire
Photo: United Business Media
Video: PR Newswire
British company United Business Media bought Miami-based HispaniMark, LLC on behalf of PR Newswire. UBM bought the Florida company from its founders for an initial cash outlay of $5.5 million and the promise of $3 million more based on performance payable over the next three years. Scroll down to watch video news release of Dave Armon, chief operating officer, PR Newswire.
HispaniMark, expected to have revenues of $2 million in 2007, owns Hispanic PR Wire, LatinClips, and Hispanic Digital Network as well as two other companies not mentioned in the sales announcement. UBM executives expect the acquisition to meet the company’s 8 percent post-tax cost of capital acquisition criterion in its first year of ownership.
“The acquisition of Hispanic PR Wire, LatinClips and Hispanic Digital Network is in line with PR Newswire’s mission to enhance our multicultural services in the U.S. and internationally through a combination of organic development and acquiring leading companies,” said Charles Gregson, chief executive officer, PR Newswire.
“Best in Class Hispanic Strategies” audio recording
Presenters Carlos Santiago and Derene Allen
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Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
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Discover what questions to ask, steps to take to be a Best in Class company
Click here for information on “Best in Class Hispanic Strategies” audio recording
In July 2007, PR Newswire purchased Notilog, a Latin American Spanish- and Portuguese-language electronic media monitoring and analytics firm. PR Newswire executives hope the newly acquired companies will help it penetrate the growing Hispanic market in the United States and Latin America.
Hispanic PR Wire, a news release distributor, generates 70 percent of HispaniMark revenues. Prior to the purchase, Hispanic PR Wire offered distribution in partnership with BusinessWire, Black PR Wire and USAsian Wire. LatinClips offers media monitoring services and Hispanic Digital Network is an Internet advertising network for U.S. Hispanic newspapers, magazines and media portals. As part of the buy-out, four senior staff members from the three companies HispaniMark sold PR Newswire will stay on board, Christine Clavijo-Kish, Bill Gato, Dalia Paratore Salazar and Manny Ruiz.
“For Hispanic media it’s going to be a great ride because we have believed in the power of Hispanic media for seven years,” said Christine Clavijo-Kish, formerly chief executive officer of LatinClips; now senior vice president, Multicultural Markets, PR Newswire. “And we have built resources around delivering news, monitoring news, creating websites for Hispanic media.”
Christine Clavijo-Kish, senior vice president, Multicultural Markets, PR Newswire
Company executives hope the combined forces of PR Newswire and Hispanic PR Wire will reach more than 3,000 unique media outlets and websites that have an interest in Hispanic news. According to PR Newswire, there are 30 wire services and news syndicates, 550 TV shows, 175 cable and satellite TV shows, 1,000 Spanish language radio shows, 875 newspapers, 625 magazines, and an untold number of websites targeting Latinos in the United States.
PR Newswire Association LLC sells electronic distribution, targeting, measurement and broadcast services for tens of thousands of corporate, government, association, labor, non profit customers. United Business Media, a business media company, employs 5,000 staff in 30 countries. The company has two principal areas of business activity: PR Newswire and CMP & Commonwealth, a business to business event, publications, online media and business information services company.
UBM is listed on the London Stock Exchange. In 2006, the company reported continuing businesses generated revenues of almost £740 million with continuing operating profit of £137 million.
Posted by Elena del Valle on January 7, 2008
Demian M. Bellumio, president, Hoodiny Entertainment Group, LLC
Photo: Hoodiny Entertainment Group, LLC
A podcast featuring an interview with Demian M. Bellumio, president, Hoodiny Entertainment Group, LLC, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, he discusses his company and Cyloop with Elena del Valle, host of the HispanicMPR.com podcast.
Demian is the founder and president of Hoodiny Entertainment Group (“Hoodiny”), an entertainment company focused on U.S. Hispanic, Latin America, and Spain markets. Through its three business units, Cyloop.com (formerly elHood.com), Hoodiny Interactive and Hoodiny Productions, Hoodiny assists some of the leading Spanish language media companies in the monetization of their content and adoption of media delivery platforms. In 2007, Hoodiny completed a $10 million financing round. The company has operations in Miami and Los Angeles in the United States as well as Madrid and Buenos Aires.
Prior to founding Hoodiny, Demian was vice president of corporate finance and development at Terremark Worldwide, Inc., a provider of internet infrastructure services in the U.S., Latin America and Europe. While at Terremark, he executed over $200 million in financing transactions, including a $45 million secondary offering, an $80 million senior debt financing and an $86 million convertible note financing. Demian also was responsible for developing and managing a $60 million corporate budget and coordinating investor relations’ activities.
“Emotional Branding: How to capture the heart and mind of the Hispanic consumer” audio recording
“Emotional Branding” was recorded January 2007 during the Strategic Research Institute 13th Annual Blockbuster Marketing to U.S. Hispanic and Latin America conference in Miami, Florida. Receive a free downloadable copy by completing our Visitor Survey.
Click here for your free copy of Emotional Branding
Demian is a founding member and shareholder of BroadSpan Capital, Ltd., an investment banking firm that specializes in Latin America and the U.S. Hispanic market, with offices in Miami and Rio de Janeiro. Prior to BroadSpan, Demian worked for the Latin American division of Barclays Capital, the investment-banking arm of Barclays Bank PLC.
Demian, born in Buenos Aires, Argentina, received a B.B.A. in finance, international business and marketing from Florida International University (FIU) in 2000. He is a member of FIU’s Dean’s Council, the College of Business Administration’s principal advisory board.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Demian M. Bellumio,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the January 2008 section of the podcast archive.
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information on “Marketing to Hispanics Online”
Posted by Elena del Valle on January 2, 2008
Thank you for your support in 2007! We hope you had a productive year and wonderful holiday season. Now that we have bid 2007 farewell, we are ready to welcome the New Year.
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Visit our website frequently. While there you can leave comments and email us suggestions for future articles and HispanicMPR.com podcast program guests. HispanicMPR.com is the only website and podcast dedicated to helping you stay informed with original content about Hispanic marketing and public relations issues.
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We look forward to hearing from you and keeping you informed in 2008!
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