Posted by Elena del Valle on August 3, 2006
Elena del Valle and Martha E. Galindo
Photos: LNA, Galindo Publicidad
The Boca Raton News, a South Florida daily, recently published an article about HispanicMPR.com in the Business Section. Written by Staff Writer Corey Siggins, the article was entitled “Website helps PR firms reach out to Hispanic community.”
The article described the HispanicMPR.com website and its features such as email subscription, podcast and new Resources Section. Siggins interviewed Elena del Valle, HispanicMPR.com editor, and Martha Galindo, CEO, Galindo Publicidad and HispanicMPR.com subscriber for the article, which was published in the print and online editions of the Boca Raton News on July 28, 2006.
The Boca Raton News focuses on local happenings in Boca Raton and Delray Beach, Florida. The article is available online at Boca Raton News
Posted by Elena del Valle on August 2, 2006
Matias Perel, founder and president, Latinthre3
Photo: Latinthre3
Marketers who want to discover how to target Hispanics with search engine marketing now have the opportunity to listen to an online presentation, “Search Engine Marketing to Hispanics” on HispanicMPR.com. Matias Perel, Latinthre3 founder and president, provides insights into search engine marketing targeting Hispanics during a 37-minute presentation. A 51-minute interview with Perel is also included as well as instructions to download the file in MP3 format. The presentation and interview are available for purchase on the HispanicMPR.com Resources Section for $89.95 in a downloadable format and $119.95 on CD.
“I think listeners can learn what are the challenges about targeting Hispanics through search engine marketing,” said Perel. “The goal is to communicate how to market to Hispanics by taking advantage through search engine marketing.”
In “Search Engine Marketing to Hispanics,” Perel describes what makes search engine marketing valuable to reach the young and fast growing Latino online consumer market. He discusses topics that include language and cultural diversity, trademark terms, local targeting, and the search engine optimization challenge. He also covers the general characteristics of 16 million Latino online users, types of online access among Hispanics, language preferences of Latino online users, and income levels of Hispanic online users.
A Hispanic market expert, Perel is a past board member of the Miami chapter of the International Advertising Association and has served on the Hispanic committee of the Internet Advertising Bureau. He has also been invited to participate in seminars and conferences in his native country of Argentina and is frequently interviewed on CNN en Español.
“Search Engine Marketing to Hispanics,” is the latest addition to the HispanicMPR.com Resources Section launched in April 2006. Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled “A Snapshot of the U.S. Hispanic Market” and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing & Public Relations book present “Hispanic Market Overview.” Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the “Hispanic Public Relations and Its Emergence as an Industry” chapter presents “The Next Step: Secondary Latino Markets.”
Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the “Latino Media: A Cultural Connection” chapter and del Valle, contributing author of the “Cultural Understanding Key to Effective Media Training” chapter present “Latino Media and Hispanic Media Training.” Joel Bary, CEO and board member of LatinMedios.com, Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, and Perel discuss “Marketing to Hispanics Online.” Additional information is available online at HispanicMPR.com . — Sergio Carmona
Posted by Elena del Valle on August 1, 2006
Hip Hop Hoodios
Photo: Hip Hop Hoodios
The Jewish community in the United States is relatively small. When broken into the Latino-Jewish community it’s much smaller. Then there is the mixture of the hip hop and Jewish communities. Out of a hybrid of these cultures came the Hip Hop Hoodios. The Hoodios next stop will be a free performance at this year’s Latin Alternative Music Conference (LAMC) on August 3, 2006 at El Museo Del Barrio in Spanish Harlem. The free performance is sponspored by the LAMC.
The bicoastal group led by Josh Norek of Colombian decent and Abraham Velez of Puerto Rican decent is part of a collective of Latino hip hop artists based out of New York and Los Angeles. The group mixes Latin rhythms with hip hop beats, topped with trilingual lyrics (English, Spanish and Hebrew).
The Hoodios have been garnering recognition since their 2002 debut album “Raza Hoodia.” The self-released album sold 5,000 copies. This is impressive considering it was completed in one weekend on a $500 dollar budget. For the second release, “Agua Pa’ La Gente,” there was a lot more money and time thanks to the Hoodios signing on with Jazzheads Records. The group spent a year working on the album, produced by Happy Sanchez, which includes 12 new tracks and a money back guarantee.
Although according to the Hoodios the majority of their followers are Latinos they are also recognized by the Jewish community. They were one of the first Latin groups invited to perform at the Salute To Israel Parade in June of 2005. The annual parade down 5th Avenue in New York City included a float blasting the sounds of “Nose Jobs” and other Hoodios tracks. — Melissa Gonzalez.
