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Search engine marketing to Hispanics presentation by Latinthre3 president available on

Posted by Elena del Valle on August 2, 2006

Matias Perel 

Matias Perel, founder and president, Latinthre3

Photo: Latinthre3

Marketers who want to discover how to target Hispanics with search engine marketing now have the opportunity to listen to an online presentation, “Search Engine Marketing to Hispanics” on Matias Perel, Latinthre3 founder and president, provides insights into search engine marketing targeting Hispanics during a 37-minute presentation. A 51-minute interview with Perel is also included as well as instructions to download the file in MP3 format. The presentation and interview are available for purchase on the Resources Section for $89.95 in a downloadable format and $119.95 on CD.

“I think listeners can learn what are the challenges about targeting Hispanics through search engine marketing,” said Perel.  “The goal is to communicate how to market to Hispanics by taking advantage through search engine marketing.”

In “Search Engine Marketing to Hispanics,” Perel describes what makes search engine marketing valuable to reach the young and fast growing Latino online consumer market. He discusses topics that include language and cultural diversity, trademark terms, local targeting, and the search engine optimization challenge. He also covers the general characteristics of 16 million Latino online users, types of online access among Hispanics, language preferences of Latino online users, and income levels of Hispanic online users.

A Hispanic market expert, Perel is a past board member of the Miami chapter of the International Advertising Association and has served on the Hispanic committee of the Internet Advertising Bureau. He has also been invited to participate in seminars and conferences in his native country of Argentina and is frequently interviewed on CNN en Español

“Search Engine Marketing to Hispanics,” is the latest addition to the Resources Section launched in April 2006. Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled “A Snapshot of the U.S. Hispanic Market” and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing & Public Relations book present  “Hispanic Market Overview.” Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the “Hispanic Public Relations and Its Emergence as an Industry” chapter presents “The Next Step: Secondary Latino Markets.” 

Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the “Latino Media: A Cultural Connection” chapter and del Valle, contributing author of the “Cultural Understanding Key to Effective Media Training” chapter present “Latino Media and Hispanic Media Training.” Joel Bary, CEO and board member of, Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, and Perel discuss “Marketing to Hispanics Online.”  Additional information is available online at . — Sergio Carmona