Posted by Elena del Valle on June 6, 2006
Fredy Wiles, Terra, senior producer, interviewing Mexican soccer player Cuahetemoc Blanco
Photo: Terra.com
Coral Gables, Florida – Terra.com leveraged the journalistic collaboration of Terra Networks’ regional sites to create a bilingual (English and Spanish) World Cup 2006 tournament website, Alemania 2006, focusing on the road to Berlin. Promoters describe it as “the largest, most complete site.”
They promise recaps of the Elimination Round, more than 2,000 photos detailing the history of previous World Cups and live reporting from Terra.com’s 10 international online correspondents. Website visitors can obtain team stats, calendars, team standings, videos, country information, a German travel special and advanced wireless features like mobile ring tones, scores, and alerts.
Additionally, soccer fans who follow the tournament online can receive minute-by-minute match coverage in Spanish and English, Terra TV (video-on-demand) including four original exclusive videos per day from Germany, online games, photo galleries, forums and blogs.
“Terra Networks’ journalistic collaboration offers World Cup fans unparalleled in-depth coverage and is a prime example of the Internet’s ability to reach a mass audience,” stated Fernando Rodriguez, CEO, Terra. “The Internet is fast becoming the media of choice for avid sports fans. Anyone with a browser and connectivity can actively partake.”
Terra.com served as the official site for the Copa Oro and offers fan clubs for Spanish teams, Barcelona and Real Madrid. Terra also features the teams and games of the Fútbol Mexicano, Copa Libertadores de America, and Copa Europa.
According to Terra executives, World Cup 2006 is set to reach an estimated 3 million spectators attending 64 matches that will be played in the German cities of Berlin, Munich, Frankfurt and Hannover. Millions are expected to follow the games on television, radio and online.
Terra Networks is an Internet group with a presence in the U.S. and Latin America operating websites in the United States, Spain and Latin America, and is among the largest access providers in Spain and Latin America. Terra.com is the U.S. Hispanic arm of the Terra Networks. Visit Terra.com for the Spanish website and Terra.com/shared for the English version.
Posted by Elena del Valle on June 5, 2006
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Michele Valdovinos, vice president, Phoenix Cultural Access Group
A podcast interview with Michele Valdovinos, vice president, Phoenix Cultural Access Group, is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, Michele discusses U.S. Hispanic markets with Elena del Valle, host of the HispanicMPR.com podcast.
Michele, who is co-author of “A Snapshot of the U.S. Hispanic Market,” oversees the firm’s marketing functions and leads the Senior Management Analysis and Review Team to provide actionable insights and recommendations for the company’s clients. She brings more than twelve years of professional experience having worked in high-profile industries such as network television, entertainment, international marketing, and Hispanic market advertising.
Michele began her career at Univision, where, as audience research director, she conducted Nielsen television ratings analysis and market research. She then went on to work at 20th Century Fox, where she was manager of research, International Television Department. At Fox, her responsibilities included extensive research for the launch of Fox’s Latin American cable channels.
In New York, Michele worked as senior manager, Client Services for IBOPE International/WPP, an international research company. At IBOPE, her focus was on customer service, sales and marketing in connection with the leading television ratings panel in Latin America. Michele later joined The Bravo Group, Young & Rubicam’s Hispanic arm, and the largest Hispanic advertising agency in the U.S. As vice president, Research & Strategic Planning, she was responsible for all research and strategic planning for leading national advertisers such as AT&T, United States Postal Service, and Unilever/Best Foods.
Michele obtained a Bachelor of Arts degree in Media Management from Pepperdine University and is a graduate of the University of Southern California’s Annenberg School of Communications with a master’s degree in Communications Management. She is on the board of directors of the National Society of Hispanic MBAs, a non-profit organization dedicated to promoting graduate education for U.S. Hispanics. Michele who is Mexican-American, bicultural and bilingual, has traveled in Latin America and Europe.
To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Michele Valdovinos,” hit the play button or download it to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save to disk. The podcast will remain listed in the June 2006 section of the podcast archive.
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Posted by Elena del Valle on June 2, 2006
Actors Wanda de Jesus and Rick Gonzalez
New York, New York – New Deal Entertainment announced recently that principal photography will begin for the film “Illegal Tender,” written and directed by Franc Reyes (Empire) and the latest production by Oscar-nominated John Singleton. The expected release for the movie, starring Rick Gonzalez and Wanda de Jesus, is Spring 2007.
The film tells the story of Latino college student Wilson Jr. (Rick Gonzalez) and his courageous mother Millie De Leon (Wanda de Jesus) fleeing from the thugs that killed his father (Manny Perez). After years of uncertainty about the true meaning behind their life on the run, Wilson Jr. and his love, Ana, (Dania Ramirez) find themselves in life-threatening danger. Wilson Jr. must return to Puerto Rico to unveil the dark secrets from his family’s past.
Franc Reyes, writer and director, “Illegal Tender”
“It’s a thrill having John Singleton produce this film for me. We talked for a couple of years about working together which happens all the time in this business without it meaning much. But John is a man of his word,” said Franc Reyes. “More importantly, he understood my desire not to just make movies for Latinos but to make movies with Latinos, to tell stories about Latinos in this country. Latin American films are finally having their day, but truly commercial American Latino films have been few and far between. I think that’s changing now. I feel fortunate to be a part of it.”
“It’s exciting to begin the production of ‘Illegal Tender’ with talented writer and director Franc Reyes. We have both been anticipating this for several years and it’s thrilling to see it come to fruition,” John Singleton. “Even though Latinos drive the national box office every weekend, up to 18 percent of the market by some estimates, no studio is actively making cool commercial films for this huge audience. We have a great director telling a great story with a hot cast, plus plenty of cars, romance, adventure, action and music. I promise you: ‘Illegal Tender’ will bring the hotness, a full entertainment experience that Latinos and all young people will love.”
Production was scheduled to begin in late May 2006 in New York City and continue through June 2006 in Puerto Rico. John Singleton, producer of “Shaft” and “Hustle & Flow,” and Franc Reyes, writer and director of “Empire,” plan to bring to the screen “an exciting and action-packed story of a mother and her son.”
Posted by Elena del Valle on June 1, 2006
MundoHispánico new design
Photo: MundoHispanico
Atlanta, Georgia — MundoHispánico, billed as Atlanta’s largest circulation Spanish-language weekly and owned by The Atlanta Journal-Constitution, redesigned the newspaper to make it more attractive and easier to read. The revamped look includes a new logo and a contemporary design as well as a format meant to encourage readers to spend more time with the paper.
“The latest in a series of moves to expand and improve our publication to meet the needs of the rapidly growing market,” said Lino Dominguez, publisher, MundoHispánico.
Atlanta’s Hispanic population exceeded 500,000 in 2005 and is expected to grow by another 31.5 percent by 2010. MundoHispánico is distributed on Thursday with a circulation of 75,000, including a 7,000-copy zoned edition in suburban Hall and Clarke counties.
Three weeks prior to the redesign, MundoHispánico launched a second weekly that serves as a “how to” guide for new Hispanic residents of metro Atlanta. Pasos: Para vivir mejor (Spanish for Steps to a Better Life) is a free tabloid publication with a weekly distribution of 35,000. Pasos is published each Monday and features short stories and color photographs to illustrate the steps readers can take to accomplish their goals.
Acquired by The Atlanta Journal-Constitution in 2004, MundoHispánico recently moved into new offices in suburban Atlanta. The newspaper has served metropolitan Atlanta’s Hispanic market since 1979. The Atlanta Journal-Constitution is a division of Cox Enterprises, Inc., a national media company and providers of automotive services.
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