Portada Analysis: print Media last Bastion of Hispanic Owned Media

Posted by Elena del Valle on May 5, 2005

According to Portada, a subscription publication monitoring print media for Spanish-speaking audiences, a recent analysis indicates 67.4 % (203 of 301) of the largest publications targeting Spanish-speaking audiences are owned by Hispanics. However, the remaining 32.5%, which are non-Hispanic owned, generate the highest ad revenue.

Portada goes on to reveal that the top ad revenue is generated by large corporations such as Knight Ridder (El Nuevo Herald), Impremedia (La Opinion), Editora Paso del Norte (El Diario) for newspapers; and Time, Inc. (People en español), Latina MV (Latina), Reader’s Digest (Selecciones) for magazines. Portada on line

Typing in Spanish on Standard Keyboard

Posted by Elena del Valle on May 4, 2005

When writing in Spanish, accents and special characters such as "ñ" "¡" "¿" are necessary. Words or sentences without them are incorrect. In the same way that leaving out an apostrophe in English is a misspelling, leaving out an accent or special character is Spanish is a misspelling. Although U.S. keyboards don’t usually include keys for these characters or for the "ñ," it is possible to type them using a standard U.S. keyboard on a PC. More

American Latino TV Announces ‘Firm Go’

Posted by Elena del Valle on May 4, 2005

 Show secures key renewals as producer readys for historic fourth season of Broadcast Syndication for 2005-06

 New York, NY–(HISPANIC PR WIRE)–May 4, 2005–AIM TV GROUP announced today that American Latino TV (ALTV), the most widely distributed English language half hour culture and lifestyle program for young Latinos, confirmed renewals in key U.S. Markets clearing the way for a second season.

American Latino TV is a cornerstone of AIM Tell-A-Vision’s Latino themed, English language programming roster, which is headed into its historic fourth season of broadcast syndication. AIM Tell-A-Vision’s production company, Maximás Productions, has back to back wins of the prestigious IMAGEN AWARD for 2003 and 2004 for Best National Informational Program. More

Grupo Latino de Radio Reports in U.S.

Posted by Elena del Valle on May 3, 2005

   Miami, FL–(HISPANIC PR WIRE)–May 3, 2005–Grupo Latino de Radio makes a differentiating mark in the landscape of Spanish language radio content syndication. With a long tradition of producing top quality journalism throughout the world, GLR has kept its US radio affiliates up to date in the latest breaking news events of this past month. Live breaking news coverage by GLR has included the death of Terri Schiavo (on March 31st), the death of Pope John Paul II (on April 2nd), the election of the new Pope Benedict XVI (on April 19th), and the Presidential coup in Ecuador, ousting President Lucio Gutierrez (on April 20th). In this eventful month, GLR affiliates have broadcast these live coverages in California, Florida, Nevada, North and South Carolina, Texas, Georgia, Washington and Oklahoma, among many other states.

Hispanic Community Oriented Broadcasters Offered More Programming Options

Posted by Elena del Valle on May 3, 2005

  Los Angeles, CA–(HISPANIC PR WIRE)–May 3, 2005–In response to the lack of diverse programming currently available on Spanish television in the United States, the founders of Veranda secured US television distribution rights for the largest collection of programs and movies available to non affiliated Spanish language broadcast stations and cable networks in the United States. With many of the programs shown exclusively on Televisa in Mexico, Veranda will present the entire catalog to the US market for the first time.

Veranda’s content catalog targets the entire demographic spectrum – from Bulbo, an urban program made for Mexican youth by Mexican youth, to a prestigious collection of classical Mexican film features, a significant collection of documentaries and biographies produced by Clio, cartoons and an extensive sports series.

 Prominent in Veranda’s line-up is the introduction of Clio, “Mexico Siglo XXI,” which marks the first and only distribution to U.S. television of first-rate documentaries well-known throughout Mexico and Latin America. The catalog spans entertainment, politics, history and sports and showcases popular biographies of iconic Hispanic figures from cinema, music, art and politics — similar to A&E or The History Channel – and documentaries on pivotal events in Mexico’s history, such as the Mexican Revolution. Well-known and respected in Mexico, Clio is owned by historian/publisher Enrique Krauze, who is an editor of the literary magazine Letras Libres, and recently inducted into the Colegio Nacional, the highest award for an academic in Mexico. Clio’s primary goal under Krauze is to use current broadcast technology to re-create and revive the past. TV Informa, a new Spanish television group and a division of Lotus Communications, has made the first commitment to broadcast the Clio programs in Houston, Phoenix and Tampa.

Additionally, Veranda will be re-introducing animation produced by Hannah Barbera studios, “The Cantinflas Show.” The 106 classic cartoons feature the humor of iconic Mexican performer Cantinflas visiting historic figures and places, which can aid in satisfying a station’s FCC kid friendly broadcast requirements. Veranda Distribution is a recently formed syndication company whose goal is to bring diversity and intelligent programming to Spanish television broadcasters in the United States.