Portada Analysis: print Media last Bastion of Hispanic Owned Media

Posted by Elena del Valle on May 5, 2005

According to Portada, a subscription publication monitoring print media for Spanish-speaking audiences, a recent analysis indicates 67.4 % (203 of 301) of the largest publications targeting Spanish-speaking audiences are owned by Hispanics. However, the remaining 32.5%, which are non-Hispanic owned, generate the highest ad revenue.

Portada goes on to reveal that the top ad revenue is generated by large corporations such as Knight Ridder (El Nuevo Herald), Impremedia (La Opinion), Editora Paso del Norte (El Diario) for newspapers; and Time, Inc. (People en español), Latina MV (Latina), Reader’s Digest (Selecciones) for magazines. Portada on line