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Listen to podcast with Kaye Sweetser, Ph.D., associate professor, University of Georgia Grady College about using social media to build business

Posted by Elena del Valle on June 3, 2013

Kaye Sweetser, Ph.D., APR

Kaye Sweetser, Ph.D., professor, HW Grady College of Journalism and Mass Communication, University of Georgia

A podcast interview with Kaye Sweetser, Ph.D., APR, associate professor, University of Georgia Grady College, is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, she discusses using social media to build business with Elena del Valle, host of the podcast.

As an associate professor of public relations at the HW Grady College of Journalism and Mass Communication Dr. Sweetser’s research focuses on the use of Internet technology in political public relations and communication. Specifically, she has researched digital tools like Twitter, Facebook and blogs with regard to the personalization they offer organizations. She has looked at this in public relations contexts as well as in political campaigns. In addition to a rich life in academia, she keeps one foot squarely in the day-to-day practice of public relations through her affiliation with the U.S. Navy as a drilling reservist. In 2011, she was deployed to Afghanistan where she worked the news desk for the war and served as a NATO spokesman for important world events such as the death of Osama bin Laden.

During her time at war, she was able to serve as an adviser to the government of Afghanistan sharing her knowledge about social media and its best practices from a government communication standpoint. She held large group training sessions with government communication officials as well as one-on-one sessions with the spokesman for the Ministry of Interior. She regularly turned to Twitter as an information dissemination tool during crisis. Kaye earned her doctoral degree from the University of Florida. She has been at the University of Georgia since 2006.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Kaye Sweetser, Ph.D.” click on the play button below. You may download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home by clicking on “Get HMPR Podcast” above the podcast player. The podcast will remain listed in the June 2013 section of the podcast archive.