Friday, April 19, 2024

PR No Longer a Dirty Word in Corporate Lexicon

Posted by Elena del Valle on October 27, 2010

How Issues Management and Professional Expertise Can Work for Your PR
By Ronn Torossian
President and CEO, 5WPR

Ronn Torossian, president and CEO, 5WPR

Photo: 5WPR

Yesterday we were informed that the banking industry has regained profits, bringing it close to its pre-crisis levels. An analysis of the industry’s rebound revealed that the bigger lenders that assisted the still-struggling public performed better than those institutions that kept funds to themselves. With that in mind, I am well aware of the substantial role PR played in helping large banks – some of whom we envied for their success – reach this point.

But, this was not a PR tactic that started over night. Analysis and insight show that financial institutions have begun to seriously adopt ‘issues management’ as an effective and required tool that allows companies to reposition their brand in the new business environment. This rebound did not happen merely by chance, but with the help of PR and repositioning their company in a positive light.

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