Listen to podcast interview with Bonnie Buckner, M.A., Pamela Rutledge, MBA, Ph.D. co-founders, A Think Lab about transmedia storytelling

Posted by Elena del Valle on May 16, 2011

Bonnie Buckner, M.A. and Pamela Rutledge, MBA, Ph.D.

Photos: Bonnie Buckner, M.A., Pamela Rutledge, MBA, Ph.D.

A podcast interview with Bonnie Buckner, M.A., Pamela Rutledge, MBA, Ph.D. co-founders, A Think Lab is available in the Podcast Section of Hispanic Marketing & Public Relations, HispanicMPR.com. During the podcast, they discuss transmedia storytelling with Elena del Valle, host of the HispanicMPR.com podcast.

At their consulting firm they are dedicated to helping companies become more responsive, flexible, innovative and effective by learning to see the world in a new way. Bonnie and Pam conduct workshops and projects on Creativity, Finding the Company Story, Transmedia Storytelling, and the Impact of New Media on Corporate Culture and Messaging. They have developed and teach Transmedia Marketing through Storytelling, a new course for UC Irvine Extension.

Bonnie and Pam are also on the faculty of Fielding Graduate University where they teach media psychology, cognitive psychology and visual design, political psychology, and social media and emerging technologies. They are based on the west coast.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Bonnie Buckner, M.A., Pamela Rutledge, MBA, Ph.D.” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the May 2011 section of the podcast archive.

Transmedia Storytelling

Posted by Elena del Valle on February 23, 2011

Putting story power to work in the Hispanic marketplace

By Bonnie Buckner and Pamela Rutledge, Ph.D.
Co-founders, A Think Lab

Bonnie Buckner and Pamela Rutledge, Ph.D.

Photos: Bonnie Buckner and Pamela Rutledge, Ph.D.

The explosion of new technologies and social media has created expanded opportunities for marketers and public relations professionals to reach both more pointed and more diverse audiences. There is a tendency to focus on the technology or the tools, but substance drives an effective campaign. Stories deliver substance. They provide an authentic human experience that taps into psychological fundamentals and the richness of culture, making them the most effective way to engage audiences. Stories have the ability to express the essence of a brand or advocacy campaign. They are how we make sense of the world, how we connect, and how we share.

The Hispanic marketplace is rich and diverse, consisting of many different cultures from countries in Central and South America, the Caribbean and Spain with many different levels of acculturation and assimilation. Stories are a way to bridge cultural diversity because culture is story. In a Hispanic marketplace rich with cultural histories, story is a powerful means to engage people in a meaningful way.

Click to read the entire article Transmedia Storytelling