Posted by Elena del Valle on December 13, 2021
Michael Harari, Ph.D., associate professor, Management Programs Department, Florida Atlantic University
Photo: Florida Atlantic University
A podcast interview with Michael Harari, Ph.D., associate professor, Management Programs Department, Florida Atlantic University, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, he discusses employability with Elena del Valle, host of the HispanicMPR.com podcast.
According to his bio he has published widely in the areas of job performance and performance appraisal, personality, talent acquisition, and careers; and his research has been published in leading academic journals and covered in BBC, Fox Business, Forbes, and Psychology Today. He serves on three journal editorial boards. He partners with organizations from local government agencies to international human resources consulting companies and vendors as a research partner and subject matter expert.
To listen to the interview, scroll down and click on the play button below. You can listen by looking for “Podcast” then select “HMPR Michael Harari, Ph.D.” and downloading the MP3 file to your audio player. You can also find it on the RSS feed. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the December 2021 section of the podcast archive.
Posted by Elena del Valle on December 8, 2021
The Global Advertising Lawyers Alliance’s second edition of Sweepstakes & Contests
Photos: Global Advertising Lawyers Alliance, Frankfurt Kurnit Klein & Selz, Venable LLP, Davis+Gilbert LLP
The Global Advertising Lawyers Alliance (GALA) released a second edition of Sweepstakes & Contests: A Global Legal Perspective (Global Advertising Lawyers Alliance, $99), a 535-page softcover book offering “a detailed overview of the laws governing sweepstakes and contests in more than 70 countries around the world.” The primary target audience for the book? Mainly in-house counsel as well as others working in the area of developing promotions and sweepstakes for their companies, according to a GALA spokesperson. Copies of the digital edition (PDF) are available, as of this writing, free of charge via GALA. Print copies are available via Amazon.
Jeffrey A. Greenbaum, partner, Frankfurt Kurnit Klein & Selz
Three authors were responsible for the seven pages of the United States section: Melissa Steinman, partner, Venable LLP; Joseph Lewczak, partner, Davis+Gilbert LLP; and Jeffrey A. Greenbaum, partner, Frankfurt Kurnit Klein & Selz. In addition to updating existing chapters on legal developments since the first edition was published the new edition has 17 additional countries.
The book is organized in alphabetical order by country. Each chapter summarizes how sweepstakes and contests are regulated in that country. It includes rules, filing requirements, prizes, tax liabilities, and important cases for each country.
Melissa Steinman, partner, Venable LLP
According to Steinman, who responded to questions via email with the help of a GALA intermediary, the most salient issues relating to sweepstakes and contests in the United States in the recent years are, “In the US, like in many/most countries, the biggest issue in sweepstakes and contests in the past couple of years was COVID. The circumstances of the pandemic forced promotion sponsors to face situations where a given travel prize might not be available or a promotion might need to be postponed or cancelled altogether? was legal raised interesting questions about consideration and healthcare privacy. Additionally, ‘Vax Sweepstakes’ became popular as many companies—and even some states—offered vaccine incentive programs in the form of sweepstakes to encourage vaccination. For example, United Airlines’ ‘Your Shot to Fly’ sweepstakes asked entrants to upload proof of vaccination to their United account for a chance to win to win airline tickets, and the state of Ohio offered one million dollars as a prize in its ‘Vax-a-Million Sweepstakes.’ These programs raise unique questions, such as (a) whether requiring a vaccine to participate is consideration; (b) whether the sponsor must allow for exemptions for medical and/or religious reasons; (c) health care privacy issues; and (d) (for employee promotions), potential labor/union issues. The FTC [Federal Trade Commission] also brought deceptive practices actions related to COVID, including promotions: in FTC v. Traffic Jam Events, 2:20-cv-1740 (2020), the FTC took action to halt a scheme by auto dealers that allegedly deceived consumers with ‘prize’ mailers supposedly directing them how to obtain federal COVID-19 stimulus benefits, which instead lured them to a used car sale.
We are also starting to see sweepstakes and contests involving cryptocurrency and NFTs [non fungible tokens]. A class action has been filed against a cryptocurrency exchange platform, Coinbase, over allegedly misleading sweepstakes advertising relating to Coinbase’s Dogecoin Sweepstakes. The complaint alleged that the sweepstakes was advertised in a deceptive and misleading way because the free method of entry was not clearly disclosed in email and website advertising, so entrants believed the only way to enter was by signing up for a Coinbase account and buying or selling $100 in Dogecoin. This is a familiar claim, but a new platform.”
Joseph Lewczak, partner, Davis+Gilbert LLP
According to Steinman, the most notable developments relating to sweepstakes and contests at a global level are “This past summer, Quebec, Canada changed its rule requiring registration of most game promotions. Prior to that, the Régie des alcools des courses et des jeux (Régie) in Quebec, Canada had strict registration and fee requirements that led many promotion sponsors deemed extremely cumbersome to exclude residents of Quebec from promotions. Now, so long as sweepstakes and contests are also open to entrants from outside of Canada and there is no Canada-only prize pool, such promotions are not subject to the Régie’s registration requirements. Note that like all advertising and promotion materials, including rules, must be translated into French for Quebec residents.” And “Additionally, in 2019, Sweden’s new Gambling Act went into force. This law liberalized the rules on lotteries to the point where for the first time, promoters can offer promotional games of chance with no purchase required in Sweden—they were previously prohibited.”
The main difference between the first and second United States editions Steinman explained is that “We have added 17 new countries: Bosnia & Herzegovina, Cyprus, Egypt, El Salvador, Estonia, Ghana, Guatemala, Honduras, Kenya, Latvia, Lithuania, Nigeria, Romania, Serbia, Trinidad & Tobago, the United Arab Emirates, and Zimbabwe. We have added two new questions: Are raffles or charitable sweepstakes regulated differently than prize promotions offered by for-profit corporations? Are there any special rules for chance-based games, skill-based contests or other giveaways based on the audience that may enter (e.g., sweepstakes for children, employee contests, ladies’ night promotions, scholarships offered only to a minority group)?”
According to a recent press release, GALA is an alliance of lawyers located throughout the world with expertise and experience in advertising law. It has members representing more than 95 countries. GALA offers guides to advertising in a number of countries, including Advertising Law: A Global Legal Perspective, Ambush Marketing: A Global Legal Perspective, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising and Marketing, and Social Media: A Global Legal Perspective. The organization is planning a webinar, Global Sweepstakes & Contests, moderated by Steinman to highlight key updates in the book, on January 27, 2022.
Posted by Elena del Valle on November 15, 2021
Javier Folgar, founder, Toa Waters
Photo: Toa Waters
A podcast interview with Javier Folgar, founder, Toa Waters, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. During the podcast, he discusses how a small start-up company is disrupting stereotypes while giving back with Elena del Valle, host of the HispanicMPR.com podcast.
Javier works in conservation during the day and runs a small start-up company after hours. Prior to his current job Javier was director of Marketing and Communications for the Appalachian Trail Conservancy. He was also an active member of the Partnership for the National Trail System.
He launched Toa Waters, a premium “bold scented” bubble bath product company, in the fall of 2020. The company supports the Florida Trail Association, Maryland Food Bank, and American Cancer Society.
To listen to the interview, scroll down and click on the play button below. You can listen by looking for “Podcast” then select “HMPR Javier Folgar” and download the MP3 file to your audio player. You can also find it on the RSS feed. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2021 section of the podcast archive.
Posted by Elena del Valle on October 27, 2021
Photos: Mhz Choice
Wara, a 2020 eight part miniseries set in a future Senegal, recently became available on MhzChoice.com, an online streaming service. Starring Issaka Sawadogo as Moutari Wara, France Nancy Goulian as Aicha Diallo, Maimouna N’Diaye as Yasmin Diallo, Souleymane Seye Ndiaye as Ganka Barry the program, based on a story by Magagi Issoufou Sani, is in French with English subtitles.
Set in the “City of Tanasanga” the story explores university student and community activism to combat the pervasive corruption of elected officials. It shines a light on the lengths the politicians and their supporters go to in furtherance of their goals. Much revolves around Wara, a law professor, Miriam Shugger, another professor, their students and others in their circle, some forces for community good and others for personal gain. Despite a seemingly incomplete ending Wara is suspenseful and engaging. Goulian and Maimouna N’Diaye’s performances stood out.
The series was produced by M.J.P., Astharte & Compagnie, Raes Production, and TV5Monde (a French, Belgian and Swiss collaboration) with support from Organisation Internationale de la Francophonie, Agence Francaise de Developpment, and Centre National de la Cinematographie et de l’Image Animee among others listed in the series credits. A number of organizations in Senegal were listed in the end credits, including City of Saint Louis, Ministry of Interior, Ministry of Culture, Village Mbaye and University Gaston Berger.
Sawadogo, according to Imdb.com, is a Burkina Faso-born actor, dancer and musician fluent in French, English and Norwegian. Maimouna N’Diaye’s other film credits, according to Imdb.com include Eye of the Storm and Les Trois Lascars; and per the same source Goulian’s other film credit includes Cacao. Charli Beléteau is listed as the series creator on Imdb.com.
Posted by Elena del Valle on October 13, 2021
The Aristocracy of Talent
Cover: Skyhorse/Simon & Schuster
New talent was one of the secrets of success for ancient Venice, Italy and great universities. That is one of the conclusions drawn by Adrian Wooldridge after dedicating 482 pages to the exploration of the history of meritocracy in his most recent non fiction book titled The Aristocracy of Talent How Meritocracy Made the Modern World (Skyhorse/Simon & Schuster, $24.99). The hardcover book was published in July 2021.
Venice thrived as long as it was open to new arrivals, the author says in the book. Once it became a closed society, denying opportunities to new voices and talent it decayed and never recovered, he says. A similar situation is to be found at higher centers of learning, he points out, where elites rule and exclude most newcomers; as a result economies are stagnating and political unrest is growing internationally. He concludes that in order to avoid the decline suffered by Venice and Chinese domination Western society must embrace merit as a key to education, economic and social advancement.
Wooldridge, who according to his biography, earned a doctorate in history from Oxford University is the political editor and a columnist at The Economist. He is the author of 10 previous books.
Posted by Elena del Valle on September 29, 2021
Photos: Princeton University Press
Do humans and other animals prefer to eat foods that taste good when they have a choice? Rob Dunn, a professor of applied ecology at North Carolina State University, and Monica Sanchez, a medical anthropologist, think so. In Delicious The Evolution of Flavor and How It Made Us Human (Princeton University Press, $27.95) they explore the history of man, our ancestors and fellow primates and its relationship to flavor.
The authors, speaking in a single voice in the book, believe taste receptors have driven animals and humans toward their needs and kept them away from dangers such as poisonous plants and rotten foods. Flavor preferences may have driven the development of tools and the choice of foods that prompted evolutionary changes, they propose. Aromas sensed in the mouth by primates and humans may have been especially important in the evolution of our kind, they believe.
Rob Dunn and Monica Sanchez, authors, Delicious
Some of those flavor preferences may have driven humans and neanderthals to hunt mega fauna to extinction. They also discuss the consumption of fruit, spices, meats and grains by our ancestors and their possible reliance on their noses and mouths in their choices and creation of spiced dishes and fermented foods. They delve into issues such as aroma, taste and mouthfeel and how they might have led to the development of popular foods such as curry, stinky tofus and cheeses.
In their book Dunn and Sanchez often refer to and quote the work of French lawyer Jean Anthelme Brillat-Savarin, famous for his love of food, dating back to 1825. The 279-page hardcover book published this year is divided into nine chapters: Tongue-Tied, The Flavor Seekers, A Nose For Flavor, Culinary Extinction, Forbidden Fruits, On the Origin of the Spices, Cheese Horse and Sour Beer, The Art of Cheese, and Dinner Makes Us Human.
According to their book biographies Dunn is in the Center for Evolutionary Hologenomics at the University of Copenhagen. Sanchez studies “the cultural aspects of health and well-being.” They live in North Carolina.
Posted by Elena del Valle on September 15, 2021
Max Calderan in The Lost Desert
Photos: Empty Quarter Studio
The Lost Desert, Empty Quarter Studio’s first feature length documentary, was acquired by STX and released last month on ad supported TubiTV.com. Most of the story takes place in Saudi Arabia’s Rub’ al Khali desert, where Max Calderan, an Italian extreme athlete, sets out to fulfill his lifelong dream: to walk 700 miles from west to east in an inhospitable uninhabited terrain.
An all male on the ground support team follows him in a caravan of vehicles, monitoring his well-being and filming. From idea to release the 83-minute film required four years of work. The company founders funded the project’s $1.2 million costs, hoping the film will appeal “to anyone who has big dreams and goes to any length to accomplish them. It will appeal to the elite sports athletes and fans, as well as people interested in natural history, science, culture and travel.”
“I met Max Calderan in 2016 and was immediately taken by his charisma, passion, and mission to accomplish his lifelong dream,” said Billy Sprague, president, Empty Quarter Studios, in a press release for the documentary. “I wanted to tell Max’s story and document his last, greatest challenge – to cross the largest sand desert in the world. I’m very proud of our film crew, who captured this inspiring story in one of the world’s harshest, deadliest, and most remote deserts. This is an inspiring story about a man pursuing his lifelong dream. It’s a story about perseverance and passion. And it’s a story about one of the least traveled to, most inhospitable places on earth.”
Described as having spent years crossing deserts on foot Calderan, a driven self-effacing athlete in his fifties, braved punishing heat (averaging 117 degrees Fahrenheit, according to promotional materials), shifting sand dunes of up to 1,000 feet as well as “poisonous snakes, spiders, scorpions, and any number of life-threatening challenges” in the making of the documentary. According to promotional materials, among Calderan’s eleven world records in desert exploration, he has run 90 hours straight without stopping in Oman. He also once ran 225 miles in 75 hours across a Saudi Arabian desert in summer.
Billy Sprague, president, Empty Quarter Studios
When asked about the greatest challenge the film presented Sprague said, “Transporting our crew and thousands of pounds of equipment and life-sustaining supplies in one of the most remote, dangerous, completely off-grid locations.” The greatest reward? “Successfully capturing the story and wrapping production in one of the most remote, dangerous, completely off-grid locations.”
The documentary was directed by Christopher Cassel. Michael Haertlein (Jane Goodall: The Hope) was director of photography, Marcelino Belizario (Bad Suns) handled Aerial Cinematography, Adriano Bravo (Human Weapon) was sound recordist, Benjamin Frank was assistant camera operator, and Rosie Walunas (But It Doesn’t Have Me) was editor.
Empty Quarter Studios, a New York and London based film and television production company, creates original non-fiction content “using moving images to tell epic, immersive and transformational stories borne out of exploration, travel, history, science and everyday life in the world’s most exotic and unreachable places” for global distribution.
Tubi, a division of Fox Entertainment, is an “ad-supported video-on-demand service with over 30,000 movies and TV shows, 65+ local and live news channels, and 250+ entertainment partners.” Stxfilms is a five year old division of Eros Stx Global Corporation, which “produces, acquires, distributes, and markets motion pictures at scale.”
Posted by Elena del Valle on September 1, 2021
A lab grown 1.21 carat, D color, VVS2 Keystar Gems manufactured diamond
Photos: Keystar Gems
There may be good news for anyone in the market for discount lab grown diamonds. Wholesaler Keystar Gems has begun selling their products in the United States. The company buys lab diamond rough grown in China has it cut in Surat, India and sells it for one quarter less than the wholesale price of natural diamonds of similar cut, clarity and color, according to a company spokesperson. The company plans to attend a trade only wholesale event in Las Vegas, Nevada for the first time this year.
When asked about the company’s primary target audience Aagna S. Ajmera, chief marketing officer, Keystar Gems, said by email via a New York publicist, “Ultimately Keystar Gems would love for everyone to own lab-cultivated diamonds, but as far as the company’s direct clientele, Keystar Gems is B2B, selling within the trade to jewelry design ateliers, large retailers, distributors, dealers, and to other lab-grown manufacturers.”
Aagna S. Ajmera, chief marketing officer, Keystar Gems
“On average it takes about 7-10 business days to go from rough to polish during the manufacturing process, which is very fast within the gem trade, and differentiates Keystar Gems from other lab grown manufacturers,” Ajmera said when asked what differentiates Keystar Gems from other lab grown diamond sellers. “This is entirely due to the expertise of Maheshbhai Radadiya, the Founder of Keystar Gems, who still personally studies every new rough diamond, along with the handling team, which has been trained by him. Keystar Gems is also known for having exceptional cutting, polish and symmetry, another distinguishing factor.”
“The colored diamonds are all custom orders,” said Ajmera when asked about color diamonds. “For Keystar Gems, the majority of the demand is for white diamonds.
An additional color treatment is required for most desired colors. Blue diamonds, however, don’t require a treatment. Colored diamonds need to be processed, so it isn’t more difficult to make them per say, it just takes more time to make a colored diamond.”
According to promotional materials provided by the company’s public relations agency, Keystar Gems is producing over 10,000 carats of High-Pressure High-Temperature (HPHT) lab grown diamonds a month. The diamonds range from 0.03 to 10 carats in size and are available in a variety of shapes and clarities. The company manufactures white, pink, blue and yellow manmade diamonds.
Although natural diamonds can take millions to billions of years to form, an HPHT diamond can be grown in under a week, according to information the agency provided. A company representative explained that “this kind of quantity is seen with Chemical Vapour Deposition (CVD) diamonds, but has not been seen before with HPHT.” The Surat-based company is owned by Radadiya, founder, and Shivang S. Rao, cofounder and director.
Posted by Elena del Valle on August 25, 2021
Art of Crime stars Eléonore Bernheim and Nicolas Gob
Photo: Mhz Choice
In Art of Crime (L’art du crime in French) Eléonore Bernheim as Florence Chassange and Nicolas Gob as Antoine Verlay play unlikely partners who solve murder mysteries in the French art world. The four season series of episodes of about 50 minutes in length is airing on Mhzchoice.com. According to IMDB.com the first episode of the program, in French with English subtitles, dates to 2017. The program has been popular in France with millions of viewers on French television, according to Toutelatele.com.
With the backdrop of Paris, France the episodic show pairs a ditzy yet likeable and capable art expert who works at the Louvre Museum and consults part time for the police’s specialized art crimes unit (l’Office central de lutte contre le trafic des biens culturels or OCBC by its French acronym per Wikipedia in French), with a grumpy criminal career cop who dislikes everything to do with art.
Despite her partner’s deeply unpleasant personality Florence Chassange appears be secretly in love with him. He seems annoyed by her presence although in time he grows to appreciate her assitance. Louvre exterior and interior shots feature prominently as do aerial photos of Paris and parts of Amboise. One of the episodes was shot in the famous Moulin Rouge, according to Tele Loisirs.
Season 4 of Art of Crime in French with English subtitles airing on Mhz Choice
According to Wikipedia in French the series was created by Angèle Herry-Leclerc and Pierre-Yves Mora and the producers were Arnaud de Crémiers and Isabelle Degeorges. The art historian often imagines seeing and speaking with famous artists long dead. Her conversations with the likes of Henri de Toulouse-Lautrec and Auguste Van Gogh help her solve the art puzzles behind the crimes. Philippe Duclos plays the art historian’s intrusive and clingy father, also an art expert and wannabe investigator. A new season may be on the horizon.
Posted by Elena del Valle on August 16, 2021
Staci Reidinger, president, Reidinger Public Relations
Photo: Staci Reidinger
A podcast interview with Staci Reidinger, president, Reidinger Public Relations, is available in the Podcast Section of Hispanic Marketing and Public Relations, HispanicMPR.com. She discusses public relations professionals as advocates of civic engagement with Elena del Valle, host of the HispanicMPR.com podcast.
A southern Louisiana native, Staci enlisted in the United States Marine Corps in 1993, was commissioned as an officer in 2004, and served 24 years until retiring as a major in 2017. Staci served in Afghanistan, Kuwait, Australia, Republic of the Philippines, Japan, and stateside.
She is the community engagement chair for the San Diego Imperial County Public Relations Society of America (PRSA) Chapter, PRSA National Voices 4 Everyone Civic Engagement Committee Chair and president of HomeAid San Diego Board and interim executive director.
To listen to the interview, scroll down and click on the play button below. You can listen by looking for “Podcast” then select “HMPR Staci Reidinger” and download the MP3 file to your audio player. You can also find it on the RSS feed. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the August 2021 section of the podcast archive.
The following were mentioned by Staci in the interview:
1- Annenberg 2020 Global Communication Report: annenberg.usc.edu/research/center-public-relations/global-communication-report
2- Public Relations Society Civility Task Force White Paper on Modeling Civility: voices4everyone.prsa.org/dialogue/