CNN en Espanol targets Latinas with new entertainment program
Posted by Elena del Valle on January 17, 2011
Mariela Encarnación, cohost, Showbiz
Photos: CNN en Español, Rolando de la Fuente (for photo of Eduardo Suarez)
Two hosts on opposite coasts will lead Showbiz, a newly launched hour long celebrity entertainment program in Spanish on CNN en Español targeting Spanish dominant and Spanish preferred Latinas. The show, modeled after Showbiz Tonight on CNN, was scheduled to premiere Monday, January 10, 2011 at 3 p.m. ET. Juan Carlos Arciniegas from Hollywood and Mariela Encarnación from Miami are the two talent tapped to lead a discussion on “the most talked about and most controversial celebrity entertainment news stories breaking every day.”
Eduardo Suarez, vice president, Programming, CNN en Espanol
Showbiz “targets a broad bilingual audience, from pop culture mavens to viewers casually interested in the showbiz culture, news and stars. That what sets this show apart is perspective – the access and inside info that only we can deliver. It’s a fun yet factual take on a topic that genuinely interests almost everyone,” said Eduardo Suarez, vice president, Programming, CNN en Espanol. “This is the first time our audience will see a show with this type of production value in entertainment.”
Promoters promise contributions from New York and Latin America as well as regular segments produced in the United States: Alfombra Roja (Mondays) set to showcase dresses and personalities at premiers; La Lista (Tuesdays), a weekly top five list; Al Desnudo (Wednesdays) featuring what stars like and wear; Flash (Thursdays) about the celebrity of the moment; and Ticker (daily) expected to showcase breaking celebrity news stories.
Mariela Encarnación and Juan Carlos Arciniegas, hosts, Showbiz
Arciniegas, a native of Bogota, Colombia, is the anchor and correspondent of entertainment for CNN en Español. He anchors Ojo Crítico, a weekly half-hour program that reviews the latest movie hits and box office bombs, and is a correspondent for Escenario, a 30 minutes entertainment news program on the network.
Arciniegas specializes in movies. Before joining CNN en Español in 1997, he worked as an assistant editor for Reuters America, Inc., in Miami, Florida. He also worked as a television reporter and international editor for Q.A.P. Noticias in Bogotá, Colombia, covering assignments in the United States and Latin America.
Encarnación, a native of the Dominican Republic and a resident of Mexico, worked as a correspondent on Levántate, a morning show on Telemundo, prior to joining CNN en Español. She also worked on Ritmo y Sabor, a weekly program on the same Spanish language network. On Mega TV she hosted Lamusica.com. She made her debut in the entertainment business on Sábado Gigante where she was a model for two years.
CNN en Español, CNN’s independently produced 24-hour network in Spanish, provides continuous news coverage of major world events, live breaking coverage, worldwide business and financial news, weather updates, sports and programming on health, technology and entertainment. It is currently available in 25 million cable and DTH households throughout Latin America, and five million households in the United States.
