Posted by Elena del Valle on August 4, 2009
FOR IMMEDIATE RELEASE
Contact: Vanessa Bravo
Aug 04, 2009 – Boca Raton, FLA. – Hispanic Marketing and Public Relations (HispanicMPR.com) is reaching its fourth anniversary and is growing fast. What started four years ago as a small forum to share ideas about the book Hispanic Marketing & Public Relations (Poyeen Publishing, $49.95) has grown into a fully developed Web site with a wealth of information, articles, audio and video content about business topics and the Hispanic market.
Today, HispanicMPR.com offers visitors 44 guest articles authored by business, marketing, management and public relations specialists; 110 podcast interviews with national experts; 950 articles authored by Elena del Valle; 23 presentations by national experts on business topics; 48 videos, and many job ads. There is also a Books Section with a weekly book feature.
The Web site has become a useful tool for business executives and entrepreneurs interested in business, marketing, public relations and business development issues. It has grown a loyal pool of users: there are more than 3,500 subscribers signed up to receive a free e-mail newsletter. Each week, thousands of people access the Web site and download podcast interviews.
The podcasts, one of the favorite sections in the Web site, feature national experts such as Ruth Gaviria, executive director of Meredith Hispanic Ventures; Reinaldo Padua, assistant vice president at The Coca-Cola Company; Kathleen Haley, director of multicultural communication at Hewlett-Packard, and Rupa Ranganathan, an ethnic strategist and former senior vice president at the Strategic Research Institute.
Elena del Valle is the host and editor of HispanicMPR.com. She is also an author and principal of LNA World Communications , a marketing and communications company, where she is responsible for media training, strategic planning and client relations.
Why has HispanicMPR.com succeeded and grown so much during these four years? In a recent survey conducted by HispanicMPR.com among its e-mail subscribers, frequent users like Hector Galvan, Hispanic media relations and public relations representative at Boost Mobile; Dawn Randall, classified advertising manager at the Osceola News Gazette; and Nelson Merchan, president of Clicroi, said that HispanicMPR.com’s content is useful, unique and professionally written. (Find their comments at HispanicMPR User Comments).
Editor’s note: Elena del Valle is available as an expert source for interviews, podcasts, or public speaking opportunities.