Posted by Elena del Valle on March 9, 2009
In 2007, Hispanic students represented one fifth (12 percent) of kindergarten through high school students as well as full-time undergraduate and graduate college students. The number of college students represents an increase of 2 percent from 10 percent in 2006, according to U.S. Census Bureau tables released last week. These numbers are not surprising since Hispanics, even by conservative estimates, comprise 15 percent of the nation’s population.
The increase in Latino students is considered part of a trend of an increasing wave of emerging market or minority students across schools and universities nationwide. In 2007, there were twice as many minority (Hispanics, blacks, Asian-Americans) students in grades K-12 than 30 years earlier. Pre-college minority students in that part of the country exceeded mainstream students. By 2023, minority children are projected to be the largest percentage of children in the United States population.
Immigration and high birth rates among Latinos combined with shrinking birthrates among non Hispanic whites are resulting in changes in the school systems, especially in western states such as Arizona, California, and Nevada where 37 percent of students is Hispanic.
Nationwide, more than 23 percent of kindergarten students is Hispanic. At the same time, in 2007, more of those young students were U.S.-born than foreign-born. Fifty-four percent of students in New Mexico is Latino, 47 percent of students in California is Latino, 44 percent in Texas, and 40 percent in Arizona according to the latest data available.
“Marketing to Multicultural Kids” audio recording
Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.
Find out about
• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy
Click here for information on “Marketing to Multicultural Kids” audio recording