Posted by Elena del Valle on May 13, 2009
Twitter, an increasingly popular social networking site created because a man by the name of Jack Dorsey wanted to know what his friends were doing, is known best for the limited size of its posts. Funded initially by Obvious in San Francisco, California Twitter enthusiasts built and launched the first prototype in two weeks in March 2006. By August of that same year it opened to the public. Following rapid growth Twitter was incorporated May 2007.
What makes it special and popular? It seems to be, at least in part, the short postings and simple format. Visitors to the Twitter website find one question on their screen, “What are you doing?” Replies are limited to 140 characters or less. In order to participate and reply visitors must be subscribers to the service. They can send messages via mobile texting, instant message, and the web.
“Twitter is the world’s largest networking party! Where else can you meet anyone from world leaders to leaders of small companies, and learn and share? The give and take is what Twitter is all about,” said Heidi Richards Mooney, author, entrepreneur, and business coach, by email.
Twitter has been in the news lately because of a recent Nielsen study that indicates the booming portal is losing 60 percent of new subscribers each month. In other words, people stop using the service shortly after signing up. In reaching their conclusions, Nielsen analysts, according to an online article, took into account 30 Web sites and applications that feed into the Twitter community including TweetDeck, TwitPic, Twitstat, Hootsuite, EasyTweets, and Tumblr.
According to the Twitter website, the company “has many appealing opportunities for generating revenue but we are holding off on implementation for now because we don’t want to distract ourselves from the more important work at hand which is to create a compelling service and great user experience for millions of people around the world. While our business model is in a research phase, we spend more money than we make.”
Without a source of income and no advertising revenue can Twitter survive long term? Does it play a useful role? Should it survive? The company did not reply to several emails (there was no phone number listed in the contact page). While those who like Twitter find it valuable some people are saturated with social networking and can’t find the time for another task in their day. Others don’t see the usefulness of the short messages and prefer to rely on classic communication methods and traditional social networking sites.
“Twitter is one communication system too many for me! Between the radio, the web, FB, and Linkedin – I’m maxed out!” said a west coast radio host.
“I use twitter professionally, from a PR perspective, to stay in touch with news producers and tweet stories to them when they are on the hunt for story ideas. I also follow several PR/ Social Media gurus’ tweets that lead to dozens of articles on the latest developments of social media, PR best practice cases, etc.,” said Claudia Miani, account supervisor at Accentmarketing in Coral Gables, Florida. “As a result of this, I am able to share learnings with my colleagues at Accentmarketing, clients and the industry which leads to an increase in followers each day. The key to growing the number of your followers is to keep updating relevant information on what you are passionate about.”
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”