Public relations veteran outlines self promotion benefits, methods
Posted by Elena del Valle on May 29, 2009
Marsha Friedman, a public relations practitioner and self promotion enthusiast, believes that the public gives more credibility to the things celebrities say than to the same comments from a regular person. In her recently published book, Celebritize Yourself The Three Step Method To Increase Your Visibility And Explode Your Business (Warren Publishing, $19.95) she explains why and how readers can develop their reputation for good advantage.
“The term celebrity isn’t just reserved for the stars we read about in the tabloids, but rather, it also refers to experts who are known for being the tops in their chosen fields, many times removed from movie and TV stars,” said Friedman. “Whether you’re a doctor, financial advisor, real estate broker, used car sales person, or even a waiter, you can celebritize yourself in any field.
“Celebrity is a powerful commodity; doors that were once closed can suddenly open. People listen to what they ignored before. New business and money flows to you – not away from you. Most of all, people thank you for sharing your wisdom.”
In the 175-page paperback book Friedman stresses that before becoming famous celebrities were regular people. As examples she cites Julia Child and Erma Bombeck. Child’s background was in publicity and advertising before she followed her passion for French cooking and turned it into a thriving business. Bombeck was a reporter turned homemaker who converted a $3 per column job and into a nationally-syndicated revenue generating idea.
The book is divided into 11 chapters: Everyone Has a Celebrity Within Them! Isn’t It Time You Walked into the Limelight? The Joys of Becoming the Celebrity in Your Field; Why Do You Want to Become a Celebrity? First, Know Thyself; It All Starts with A Book; From Community Celebrity to National Celebrity; How to Be a Great Radio or TV Guest and Quoted in the News! The Celebritize Yourself Quiz; Find Your Media Niche? Now Let’s Get Started! and The Big Payoff.
Friedman, a business woman, publicity expert, radio show host and public speaker, owns Event Management Services, Inc. (EMSI), a national public relations firm she established in 1990. Every week she appears on the nationally syndicated talk radio show “The Family Roundtable” on XM.
Click here to buy Celebritize Yourself