Tel Aviv consultant downplays sales pitch in B2B sales
Posted by Elena del Valle on October 2, 2015
Carmit Yadin, author, How to Boom B2B Sales
Photos: Bohlsen Group
After years in the high tech industry Carmit Yadin began to work in sales. She had to learn how to be a salesperson on her own. In How to Boom B2B Sales (Archway Publishing, $11.99) she shares the insights she gained.
“With dedication, tons of mistakes, studying, asking questions, consulting people I knew and people I didn’t, I found my way,” Yadin said in a press release. “I don’t want anyone with a passion for sales to toil as I had to. Business is between people, not companies. We must provide solutions for these people and stop trying to sell if we want to ultimately boom sales.”
The 121-page book published in 2014 is divided into 22 chapters. In it she stresses that readers should focus on the customer’s financial results rather than their own, break the sales process into small pieces, pursue sales through social media, and develop B2B sales leads and qualify them before following up.
Yadin, a Tedx speaker, focuses her time on helping business leaders increase sales. She lives in Tel Aviv, Israel.