What it takes to become the financial firm of choice for Hispanics

Posted by Elena del Valle on September 5, 2007

By Francisco J. Valle, president, Valle Consulting

Photo: Francisco J. Valle

“The Hispanic Gold Rush™”

The overall buying power of consumers in the United States has continued to grow at significant at rates. Hispanics, in particular, have experienced some of the fastest increases ever in their buying power. In fact, Selig reported that the Hispanic consumer market in the U.S. represented about $798 billion in spending power by the end of 2006 and it is estimated to reach $1.2 trillion in 2011. The 2011 value will exceed the 1990 number by 457 percent or 2.6 times the non-Hispanic increase for the same time period (176 percent). The rising median income of Hispanics has also experienced an exponential growth, and is estimated to be 105% of the growth for non-Hispanics.

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“Best in Class Hispanic Strategies” audio recording

Carlos Aantiago

Presenters Carlos Santiago and Derene Allen

Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies
Discover what questions to ask and what steps to be a Best in Class companies