Posted by Elena del Valle on March 4, 2005
Miami, FL–(HISPANIC PR WIRE)–March 3, 2005–Avaya Inc. (NYSE: AV), a leading global provider of business communications software, systems and services, today presented findings of a study that examined the business characteristics of Hispanic-owned small and medium businesses in the United States. Experts from Avaya shared with resellers throughout the country the results of research conducted by RDA Global, an international marketing research and consulting firm.
According to Avaya-sponsored research, over the next 10 years, U.S. Hispanic-owned businesses will be the fastest growing component of the small and medium business technology end user market. Details
Posted by Elena del Valle on February 28, 2005

Cover design by Cris Ascunce Catgraphix
Click here to buy it now!
Are You Getting Your Share of U.S.Hispanic Markets?
What
Hispanic Marketing & Public Relations, a soon to be published book for marketing professionals andstudents
Who:
Latino market experts including:
- Derene Allen, Senior Vice President, Santiago Solutions Group
- Jonathan R. Ashton, vice president, Quantitative Research, Cultural Access Group
- Deborah Charnes Vallejo, managing director, Bromley/Manning Selvage & Lee
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Christine Clavijo-Kish, partner, LatinClips Inc.
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Elena del Valle, principal, LNA World Communications
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Hidekel Eusebio, vice president, Diversity Solutions Group Edelman
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Madalyn Friedman, associate consultant, Santiago Solutions Group
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Miguel Gomez Winebrenner, senior analyst and Hispanic marketing specialist, C&R Research
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David Henry, president, TeleNoticias
- Richard Israel, vice president, Hispanic Marketing Solutions comScore Media Metrix
- Tony Malaghan, chief executive officer, Arial International
- Cynthia Nelson Chief Operations Officer TodoBebé™, Inc.
- Dalia Paratore Salazar, partner, LatinClips Inc.
- Diana Rios, Ph.D., associate professor, Department of Communication Sciences, University of Connecticut
- Claudia Santa Cruz, president, Santa Cruz Communications Inc.
- Roger Selbert, Ph.D., principal, The Growth Strategies Group
- Federico Subervi, Ph.D., director, Latinos and Media Project
- Dora Tovar, M.P.A., president and managing parter, The Tovar Manriquez Group
- Michele Valdovinos, research director, Cultural Access Group
Foreword by Carlos Santiago, President & CEO Santiago Solutions Group
Endorsed:
- Hispanic Marketing & Communication Association
- Hispanic PR Wire
- National Multicultural Professional Interest Section, Public Relations Society of America
- Portada
- Ralph McElroy Translation Company
- St. Thomas Univesity Department of Business Administration
- Valassis
- Walters Media Group Inc./Carmen’s Cupones y Consejos
Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority.
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