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Small and Medium Hispanic-owned Businesses in the United States Have Greatest Understanding of IP Telephony Technologies

Posted by Elena del Valle on March 4, 2005

Miami, FL–(HISPANIC PR WIRE)–March 3, 2005–Avaya Inc. (NYSE: AV), a leading global provider of business communications software, systems and services, today presented findings of a study that examined the business characteristics of Hispanic-owned small and medium businesses in the United States. Experts from Avaya shared with resellers throughout the country the results of research conducted by RDA Global, an international marketing research and consulting firm.

According to Avaya-sponsored research, over the next 10 years, U.S. Hispanic-owned businesses will be the fastest growing component of the small and medium business technology end user market. Details

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Posted by Elena del Valle on February 28, 2005

hb cover mar 2005_1.jpg

Cover design by Cris Ascunce Catgraphix 

Click here to buy it now!

Are You Getting Your Share of U.S.Hispanic Markets?

What

Hispanic Marketing & Public Relations, a soon to be published book for marketing professionals andstudents

Who:

 Latino market experts including:

  • Derene Allen, Senior Vice President, Santiago Solutions Group
  • Jonathan R. Ashton, vice president,  Quantitative Research, Cultural Access Group
  • Deborah Charnes Vallejo,  managing director, Bromley/Manning Selvage & Lee
  • Christine Clavijo-Kish, partner, LatinClips Inc.
  • Elena del Valle, principal, LNA World Communications
  • Hidekel Eusebio, vice president, Diversity Solutions Group Edelman
  • Madalyn Friedman, associate consultant, Santiago Solutions Group
  • Miguel Gomez Winebrenner, senior analyst and Hispanic marketing specialist, C&R Research
  • David Henry, president, TeleNoticias
  • Richard Israel, vice president,  Hispanic Marketing Solutions comScore Media Metrix
  • Tony Malaghan, chief executive officer, Arial International
  • Cynthia Nelson Chief Operations Officer TodoBebé™, Inc.
  • Dalia Paratore Salazar, partner, LatinClips Inc.
  • Diana Rios, Ph.D., associate professor, Department of Communication Sciences, University of Connecticut
  • Claudia Santa Cruz, president, Santa Cruz Communications Inc.
  • Roger Selbert, Ph.D., principal, The Growth Strategies Group
  • Federico Subervi, Ph.D., director, Latinos and Media Project
  • Dora Tovar, M.P.A., president and managing parter, The Tovar Manriquez Group
  • Michele Valdovinos, research director, Cultural Access Group

Foreword by Carlos Santiago, President & CEO Santiago Solutions Group

Endorsed:

  • Hispanic Marketing & Communication Association
  • Hispanic PR Wire
  • National Multicultural Professional Interest Section, Public Relations Society of America
  • Portada
  • Ralph McElroy Translation Company
  • St. Thomas Univesity Department of Business Administration
  • Valassis
  • Walters Media Group Inc./Carmen’s Cupones y Consejos

Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority.

To receive prepublication information and special offers sign up by email at promotion@poyeen.com

Be among the first to own a copy. Order directly from the publisher and receive complimentary media mail shipping in the U.S.   

Click here to buy it now!

Hispanic Marketing & Public Relations website and podcast
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