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Posted by Elena del Valle on February 28, 2005

hb cover mar 2005_1.jpg

Cover design by Cris Ascunce Catgraphix 

Click here to buy it now!

Are You Getting Your Share of U.S.Hispanic Markets?


Hispanic Marketing & Public Relations, a soon to be published book for marketing professionals andstudents


 Latino market experts including:

  • Derene Allen, Senior Vice President, Santiago Solutions Group
  • Jonathan R. Ashton, vice president,  Quantitative Research, Cultural Access Group
  • Deborah Charnes Vallejo,  managing director, Bromley/Manning Selvage & Lee
  • Christine Clavijo-Kish, partner, LatinClips Inc.
  • Elena del Valle, principal, LNA World Communications
  • Hidekel Eusebio, vice president, Diversity Solutions Group Edelman
  • Madalyn Friedman, associate consultant, Santiago Solutions Group
  • Miguel Gomez Winebrenner, senior analyst and Hispanic marketing specialist, C&R Research
  • David Henry, president, TeleNoticias
  • Richard Israel, vice president,  Hispanic Marketing Solutions comScore Media Metrix
  • Tony Malaghan, chief executive officer, Arial International
  • Cynthia Nelson Chief Operations Officer TodoBebé™, Inc.
  • Dalia Paratore Salazar, partner, LatinClips Inc.
  • Diana Rios, Ph.D., associate professor, Department of Communication Sciences, University of Connecticut
  • Claudia Santa Cruz, president, Santa Cruz Communications Inc.
  • Roger Selbert, Ph.D., principal, The Growth Strategies Group
  • Federico Subervi, Ph.D., director, Latinos and Media Project
  • Dora Tovar, M.P.A., president and managing parter, The Tovar Manriquez Group
  • Michele Valdovinos, research director, Cultural Access Group

Foreword by Carlos Santiago, President & CEO Santiago Solutions Group


  • Hispanic Marketing & Communication Association
  • Hispanic PR Wire
  • National Multicultural Professional Interest Section, Public Relations Society of America
  • Portada
  • Ralph McElroy Translation Company
  • St. Thomas Univesity Department of Business Administration
  • Valassis
  • Walters Media Group Inc./Carmen’s Cupones y Consejos

Hispanic Marketing & Public Relations: Understanding and Targeting America’s Largest Minority.

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Be among the first to own a copy. Order directly from the publisher and receive complimentary media mail shipping in the U.S.   

Click here to buy it now!