Posted by Elena del Valle on May 11, 2005
IQPC announced its 10th Consecutive U.S. Hispanic Marketing Conference to be held this fall at the Hotel Intercontinental Miami from September 19-21, 2005. This year’s event will provide marketers with advanced solution oriented presentations, new case studies and panel discussions led by leaders in the U.S. Hispanic Marketing initiative.
Marketing IQ’s 2005 conference focuses on actionable strategies that can be used to tackle the latest challenges in reaching, communicating and targeting the ever growing Hispanic consumer population in the United States. Participants at this event will hear innovative marketing approaches from a fresh speaking faculty as well as the latest “success story” case studies and best practices presented by industry trailblazers.Register by calling 1-800-882-8684 or visit IQPC
Posted by Elena del Valle on May 6, 2005
July 25-26, 2005 ·
Chicago · Omni Ambassador East
With Hispanic-American buying power expected to reach almost $1 trillion in the next five years, ignoring the many segments in this market – or marketing to them incorrectly – could cost you millions of dollars in missed opportunities.
Smart food and beverage companies are capitalizing on the increasing Hispanic spending power by developing and marketing products specifically for the Hispanic consumer by taking into consideration their culture and values. Food and beverage companies, as well as advertising agencies and the media, are striving to gain insight into the purchasing behaviors of the Hispanic consumer and are rethinking their general marketing strategies to capture their piece of this evolving market.
This event will bring together and showcase the insights and strategies of some of the leading and most successful Hispanic marketers and product development professionals for and from food and beverage manufacturers, retailers, foodservice, and restaurants.
Hear case study-driven perspectives from leading experts. Discover how:
• Knorr successfully reaches out to the acculturated Hispanic consumer in a relevant fashion without alienating their core un-acculturated consumer
• Tampico Beverages built a brand leader in the Hispanic market on a small budget
• Trinidad Benham partnered with Heinrich Hispanidad to successfully create culturally relevant product names and packaging concepts to increase product awareness and sales
• Diageo North America, Inc. uses event marketing and PR to promote its premium Scotch whisky brands
• Kraft Foods Global, Inc. details how the right strategic alliance expands to retail
• Pathmark Stores, Inc. developed and executed a comprehensive marketing and advertising strategy to connect with the Hispanic consumer
Learn specific tools and techniques needed to reach this Hispanic market. Learn how to:
• Examine the value of targeted consumer research and how findings impact product development and translate into effective packaging and graphic design elements
• Identify the critical success factors for the creation of an effective brand that resonates with the targeted consumer
• Build an internal infrastructure necessary to sustain a multi-cultural effort
• Reach an appropriate positioning that will appeal to the tastes and preferences of Hispanic consumers
• Craft a marketing program to reach the acculturated Hispanic, while maintaining continuity of the existing platform and relevancy to the un-acculturated Hispanic
• Understand the thought processes that lead to successful decision making and partnership between client and agency as they focus on the evolution of their U.S. Hispanic marketing programs
Leading food and beverage companies who participated in our previous events:
Hormel Foods ▪ Labatt USA ▪ Pepsi Cola North America ▪ Masterfoods USA ▪ Bueno Foods ▪ Nestle USA ▪ Jugos del Valle ▪ Domino Foods ▪ Sara Lee Coffee & Tea Consumer Brands ▪ Morningstar Goods ▪ Fiesta Mart ▪ Shaw’s Supermarkets ▪ Dole Packaged Foods ▪ Dr. Pepper Seven Up ▪ Agrilink Foods ▪ Minute Maid International ▪ Kehe Foods
Don’t overlook this rapidly growing market segment. Learn how to capture your share of the Hispanic consumer’s heart, mind and wallet.
Register 3 and the 4th is free.
Program and registration details: call 1-800-647-7600 or log onto http://www.worldrg.com/fw562
Posted by Elena del Valle on March 31, 2005
New York, NY–(HISPANIC PR WIRE)–March 30, 2005 CATALINA is touring the country to give Latinas everywhere the opportunity to relax and unwind with the stars featured in the magazine. CATALINA’s “Essence of Latinas” tour will stop in four additional cities through its culmination in Miami in November 2005. CATALINA magazine’s 3rd Annual “Essence of Latinas” tour kicks off Tuesday, April 5, from 4:30 to 7 p.m., at the historic Biltmore Hotel downtown. Local Latinas will join Hispanic stars from two of the hottest and most talked about shows – Sarah Shahi (The L Word) and Eduardo Xol (Extreme Makeover: Home Edition) – for afternoon tea to promote good health and The Heart Truth – a national campaign sponsored by the National Heart, Lung, and Blood Institute.
CATALINA will be providing heart health information, bi-lingual resources, and complimentary “Red Dress” pins – the popular symbol of women’s heart disease awareness created by NHLBI and The Heart Truth. (Heart disease is the No. 1 killer of Latinas.) More
Posted by Elena del Valle on March 23, 2005
Dallas, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–March 23, 2005–A new conference and exposition aimed at helping retailers maximize their business to the growing Hispanic market in the U.S. will make its debut in Dallas this fall. VNU Business Media is launching the inaugural Hispanic Retail 360 Conference & Expo in Dallas on Sept. 25-27, 2005.
With the aid of a Retailer Advisory Board consisting of market leaders across all channels of retailing (including grocery, drug, mass, dollar and convenience stores), the Hispanic Retail 360 Conference & Expo is putting together an action-oriented agenda provided by industry experts, like Supermarket Guru Phil Lempert, as well as new and integrated information from VNU’s world-leading information companies. The event will also feature a product exposition showcase for suppliers to display their offerings aimed at the Latino shopper. More
Posted by Elena del Valle on March 22, 2005
Miami, FL—(HISPANIC PR WIRE)–March 22, 2005–The publisher of People en Español will discuss key findings of the magazine’s Hispanic Opinion Tracker (HOT) study at the 2005 Innovations in Hispanic Marketing Conference, April 6-7 in Miami. Jacqueline Hernandez will talk about Hispanic consumer preferences and attitudes revealed by the study in the areas of style, price and quality.
The HOT study is one of the largest national surveys comparing views of Hispanics and non-Hispanics. The study shows that Hispanics continue to embrace their own families, heritage and identity even as they become a larger force in American life. The study also reveals Hispanic opinions on a range of consumer purchases and other topics, including health, home, computers, movies, cosmetics, music, TV, magazines, Internet, lifestyles and social issues. More
