Posted by on March 2, 2005
Miguel Gomez Winebrenner, senior consultant, Cheskin
As a senior Hispanic market consultant with the innovation consulting firm Cheskin, Miguel Gomez Winebrenner works with companies to assess market opportunities, help design ways in which to enhance customer experience, and guide innovation in a way that is meaningful to consumers.
Originally from Colombia with an honors degree in Economics from the University of Iowa, Miguel worked for Yankelovich in Latin America and C&R Research in Chicago before joining Cheskin. His experience cuts across several verticals including financial services, consumer packaged goods, quick service restaurants, cable TV and telecommunications, entertainment, healthcare, and health and beauty aids.
Miguel is a member of the National Association for Multiethnicity in Communications (NAMIC) and the Cable and Telecommunications Association for Marketing (CTAM). He is immediate past president and on the Board of Directors of NAMIC South Florida, and is a member of the NAMIC National Multicultural Committee. He is a frequent contributor to business and trade publications and wrote the chapters on â€œQualitative and Quantitative Research Strategiesâ€ and â€œSegmentation by Level of Acculturationâ€ in the Hispanic Marketing and Public Relations book.