Opportunities and Challenges for the Mobile Sector in 2025

Posted by Elena del Valle on February 19, 2025

By Nicholas Rossman*
Director
Anti-Fraud Programme
Mobile Ecosystem Forum (MEF)

Nicholas Rossman, director, Anti-Fraud Programme, Mobile Ecosystem Forum

Photo: Nicholas Rossman

Staying ahead of the curve is important in any business, but it is particularly crucial in the mobile sector. Here are ten of the key trends likely to shape the industry in 2025.

Artificial Intelligence and Machine Learning (AI/ML)

Impact: AI/ML is expected to have a profound impact on the mobile industry, leading to more personalised and intelligent app experiences. AI-powered smartphones with dedicated AI coprocessors that can run large language models completely offline are predicted to arrive. AI and ML will also transform customer service through AI-powered chatbots and virtual assistants.

Reasoning: The increasing availability of big data and advancements in AI/ML algorithms are driving this trend. AI/ML can help to improve user experience, increase engagement, and drive revenue.

Challenges: Concerns around data privacy and the need for ethical AI development are key challenges.

Click to read the entire Guest Article by Nicholas Rossman:  Opportunities and Challenges for the Mobile Sector in 2025

*Author’s artificial intelligence statement: I used AI to do the research, correct grammar, flow and structure.