Assistant Director for Marketing & Communications, University of Washington

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  • Brand Naming, The Unsubtle (Trump) And The Subtle (Pharmaceuticals)
  • Cities with Latinx populations among those committing to LGBTQ equality
  • Communicating Effectively Between Diverse Cultures Within a Company
  • Covid-19 Marketing Idea: $117,514.21 Generated from Email Marketing

  • Finding the silver lining in cultural appropriation
  • Five key elements for a successful influencer marketing campaign
  • Helping Hispanic Families Access Affordable Healthcare
  • How Hispanic Millennials Are Driving the Bernie Sanders Brand
  • How Personal Branding Can Help Latinas Achieve More
  • Importance of Engaging Hispanic Millennials for Strong Brand Equity
  • Innovative Medicines and Vaccines to Fight COVID-19
  • Micro-Influencers Are the Future of Marketing
  • Pay Inequality Jeopardizing Trust In CEOs and Corporate Brands
  • Positioning the Trump Brand for Victory – What We Can Learn
  • Reaching Multicultural Audiences
  • The Emmys: Seeing Hispanics in Hollywood
  • The Global Employee Engagement Crisis
  • The Power of Storytelling for Brand Marketing and Communications
  • The Resurgence of Values-Based Branding For Restoring Trust and Credibility
  • Three Ways Hispanic Businesses Can Stay Running During Pandemic
  • Understanding Addiction in the Workplace
  • What To Expect From Generation Z
  • Why Brand Authenticity Is Most Important for Hispanic Millennials
  • Why Branding Is Even More Important For Start-Ups – 10 Tips
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    • Best in Class Hispanic Strategies
    • Beyond the 30 Second Spot
    • Changing Latino Landscape
    • Emotional Branding
    • Happy for No Reason
    • Hispanic Customers for Life A Fresh Look at Acculturation
    • Hispanic Holiday Shopping Patterns
    • Hispanic Market Translation Issues
    • Hispanic Perspectives on Advertising
    • How to Use Your Energy to Attract Clients and Customers
    • Latino Identity and Situational Latinidad
    • Marketing to Multicultural Kids
    • Marketing to New Hispanic Moms – a case study
    • Moving Beyond Traditional Media Measurement
    • Segmentation by Level of Acculturation
    • Hispanic Market Overview
    • The Next Step: Secondary Latino Markets
    • Latino Media and Hispanic Media Training
    • Marketing to Hispanics Online
    • Search Engine Marketing to Hispanics
    • Latino Family Dynamics
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• The Hispanic Marketing & Public Relations Book
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• 1031 exchanges as a commercial real estate investment strategy
• 5 Tips To Manage Your Entrepreneurial Energy For Wow Results
• A book review of Hard Time
• A Mexican Sonidero Shouts Out
• A Western hero to celebrate, Cesar Chavez
• Accelerate your career in public relations through accreditation
• Adding “Gasolina” to your Marketing Strategy: Four Tips To Reaching U.S Hispanic Youth
• Aligning Social Responsibility and Multicultural Marketing
• “Bilingual Preferred”
• ¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy
• ¿Se habla español? Understanding the culture before trying to connect with it
• Borders are not about political lines
• Both Sides of the Equation: Insight on What’s Good for the Story
• Broadband Access for Hispanics: The Great Equalizer?
• Budget and save when traveling for business
• Build a Profitable Business with a Niche Strategy
• Building an Effective Case to Latin American and Hispanic Dominant Consumers: The Inverted Triangle Dilemma
• Business Etiquette on Land and in the Air
• Business Spanish Call Center Certification – ROI and the Rationale to Support your Business Case
• Business Spanish Call Center Certification – Improving Customer Satisfaction
• Business tips from a dating coach
• Center for Immigration Studies exposes itself in public
• Challenges Facing Hispanic Entrepreneurs
• Changing Perceptions
• Conducting Research Among U.S. Hispanics Online
• Creatively breaking through holiday clutter
• Crossing Over the Poverty Line
• CSR: A door to social and organizational growth, especially for brands targeting Hispanics
• Customer Service is Key to Hispanic Outreach and Retention
• Does Humor Work to Attract the Hispanic Consumer?
• Don’t Rely on Census Bureau Survey Results to Drive Your Hispanic Targeting
• Dropping real estate prices, weak dollar attract foreign investors searching online
• Eight Myths About Green Products and a Secret About the Hispanic Marketplace
• English as a Competitive Advantage
• Finding the Right Hispanic Partner: 7 Musts for Success
• Five proven practices to obtain the best results out of your media relations plan
• Focusing On Your Target Customer
• Four Tasks to Take On Before Launching a Business Blog
• Hispanic business owners are more knowledgeable about financial planning than previous research suggests
• Hispanic Direct Response TV Apples are Manzanas…
• Hispanic fathers: What makes them different?
• Hispanic Market Metrics Management Cares About
• Hispanic Marketing 2.0: What enterprise-wide marketing needs
• Hispanic media relations training: What to do when Hispanic media call
• Hispanic Seniors: An Audience Worth Reaching
• How to build and grow a Hispanic Social Network: the case of Hispanito.com
• Idea in Spanish is still spelled idea
• In 2012, We Can and Must Do Better
• International public relations: Getting started
• Is Your Audience Really Listening?
• It Takes A Village
• La Guayabera
• Latino Boomers flying under radar
• Latino homeowners shorn of mortgage interest tax deductions
• Latino Writers! Four Things to Know About Going Mainstream
• Latinos save less for retirement – part one
• Latinos save less for retirement – part two
• Look how far we’ve come and how far we still have to go
• Make the world a better place for you and your family
• Making a case for relationship building to capture existing and emerging markets in today’s business environment
• Making Retirement Planning Household Words for U.S. Hispanics, Latinos
• Marketing to Hispanics – using the right words
• My Venezuelan 4th of July
• Oyeme! White Latinas Have Rhythm, too!
• Parents: Speak of these things to your children
• PR No Longer a Dirty Word in Corporate Lexicon
• Public relations jobs tips
• Recruiting and Remunerating Spanish Speakers
• Recruiting Hispanic Respondents for Medical/Pharmaceutical Research Studies
• Reshaping Hispanic Marketing through Social Media
• Rules For Effective Spanish Language Press Releases
• Scent communication – no language barriers apply!
• Scent Marketing Connects to Hispanics on a Deep Cultural Level
• Senior issues not always what we think, for Latinos in particular
• Small businesses can fix economy if Washington lets them
• Social media news releases offer communicators new resources to build brand, drive traffic
• Social Video and Webcast Communication
• Social Video and Webcast Communication
• Still not Targeting the U.S. Hispanic Market?
• Targeting Hispanics requires marketing initiative and cultural understanding
• The apartheid of American marketing
• The digitally savvy English language Dominant Hispanic
• The forgotten American Apartheid: how women fought for their right to vote
• The Path to a Successful Hispanic PR Campaign
• The Potent Power of Press Relations
• The ultimate – Adding emotions to your brand
• The US Hispanic Market, A Viable Acquisition Strategy in a Recovering Economy
• Things you should know before sending out news releases
• To awake sleeping giants, invite them to play for real
• Transmedia Storytelling
• Transparency – the new consumer demand
• Travel in the New Year 2014 Predictions
• U.S. Hispanics open to front door marketing
• Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population
• Unleashing the Financial Purchasing Power of the Growing U.S. Hispanic Population Part Two
• Users: HispanicMPR content unique, useful
• What Every Photographer Knows
• What it takes to become the financial firm of choice for Hispanics
• What You Don’t Know Does Hurt
• Why counting Latinos in small town USA matters
• Why Hispanic businesses need to use promotional products
• Why Hispanics may be less comfortable with hospice
• Why not to trust a machine with the reputation of your brand
• Why Women Should Dominate Commercial Real Estate
• With video – Building a Brand and Breaking a Stereotype
• Working with the Hispanic Media: Share the Passion!
• Five tips to ensure Hispanic media don’t cover your story

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