Thursday, October 29, 2020

Covid-19 Marketing Idea: $117,514.21 Generated from Email Marketing


Posted by Elena del Valle on September 24, 2020

By Joy Gendusa
Owner, PostcardMania

Joy Gendusa, owner, PostcardMania
Joy Gendusa, owner, PostcardMania

Photo: PostcardMania

In this new pandemic age, many businesses felt the impact of COVID-19 in a major way, including my own, PostcardMania. The first wave of mandated closures wreaked havoc on our bottom line, dealing a massive 41 percent hit to weekly revenue earnings. Instead of sitting around waiting for our luck to change, however, we took several pivotal actions that allowed us to rebound to pre-crash numbers and have the best summer in our 22-year history.

The first thing we did was look around at all the coronavirus information overflow and say, “Holy smokes, we need to help our clients filter this and find relevant information.” (Small businesses are our primary clientele.) Small businesses were hugely impacted by the pandemic panic and mandatory shutdowns, and we wanted to help them find information that would help them stay afloat and maybe even thrive during period in history. Click to read the entire Guest Article: Covid-19 Marketing Idea: $117,514.21 Generated from Email Marketing