Micro-Influencers Are the Future of Marketing

Posted by Elena del Valle on October 8, 2019

By Isabel Rafferty
CEO
Canela Media

Isabel Rafferty, CEO, Canela Media

Photo: Canela Media

In this age of social media and personal branding, people are more attuned than ever to the PR-speak, photo-shopped images and marketing tactics that brands engage in. As a result, audiences have shown an affinity towards those brands that present a more “authentic” version of themselves – that is to say, a version that takes a more active role in addressing real world issues and promoting diversity. As a result, many brands have looked to influencer marketing to bring them additional credibility. However, as consumers grow increasingly cynical not only of brands but of the influencers who peddle their products, brands have to find new ways – and new influencers – to increase trust.