The Power of Storytelling for Brand Marketing and Communications

Posted by Elena del Valle on February 8, 2017

By Jay Gronlund,
President, The Pathfinder Group

Jay Gronlund, president, The Pathfinder Group

Photo: The Pathfinder Group

Technology has transformed our world into a data obsessive circus where information is unbelievably accessible, connectivity is constant, and unpredictable events always surprise and engulf us. Call this extreme clutter and volatility. With so much information and multi-tasking surrounding us, it has become a challenge to restore simplicity, clarity and focus in our communications. These excessive conditions provide the main impetus for the re-emergence of storytelling for inspiring, engaging and connecting to others.

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