Wednesday, January 23, 2019


How Personal Branding Can Help Latinas Achieve More

Posted by Elena del Valle on June 15, 2016

By Jay Gronlund,
President, The Pathfinder Group

Jay Gronlund

Jay Gronlund, president, The Pathfinder Group

On May 19, 2016 I went to the “Latinas & Power” symposium in Hartford, CT, at the invitation of the main organizer, Marilyn Alverio. Although this event had been running for 13 years, it was my first time attending.

What a pleasant surprise! Over 500 Latina of all ages attended, and the enthusiasm was ubiquitous and profound. There were two main goals: to educate Latinas on the skills to become more proactive politically and in business and careers, and secondly to motivate and inspire, giving them the confidence that they can indeed accomplish more in life.

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