Friday, April 19, 2024

Listen to podcast interview with Denise Larson, cofounder, NewMediaMetrics, about brand attachment of Hispanic consumers

Posted by Elena del Valle on November 26, 2012

Denise Larson, cofounder, NewMediaMetrics
Denise Larson, cofounder, NewMediaMetrics

Photo: NewMediaMetrics

A podcast interview with Denise Larson, cofounder, NewMediaMetrics is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, she discusses brand attachment of Hispanic consumers with Elena del Valle, host of the podcast.

Denise developed the Emotional Attachment approach and metric in 1997 and acquired patent pending status in 2002. She founded Thinking Right, LLC where she applied Emotional Attachment to clients such as Kraft and P&G. In 2004, Denise partnered with Gary Reisman to found NewMediaMetrics.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Denise Larson” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the November 2012 section of the podcast archive.