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SES Toronto Conference and Expo

Posted by Elena del Valle on June 10, 2011

Information provided by Event Partner

SES Toronto Conference and Expo
June 13-15, 2011

Search, social media, behavioral targeting, mobile, and video are just a few of the areas marketers have struggled to keep pace with within the last year. Advancements like Google Instant, Yahoo’s merger with Bing, and Twitter’s launch of Promoted Tweets, are just a few of the technological advancements which marketers have had to absorb.

Helping marketers keep pace with a quickly developing digital landscape, the SES Conference & Expo series brings in experts from throughout the industry, providing insight, case studies, and tangible tactics for businesses to employ.

SES Toronto one of our most comprehensive shows of the year, attracts up to 2,000 attendees annually from leading brands across the business landscape. Attendees join to connect with the digital community at large, looking to build in-house skills in an array of digital marketing fields. View our agenda to discover what this year’s sessions will be covering.

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What you will Learn

– Learn how search engines rank web pages and optimize yours to out-rank competitors

– Discover new methods of link building to keep your brand in front of your customers

– Increase traffic via organic listings and avoid “spam” penalties

– Optimize and rank better with pay-per-click campaigns

– Improve user experience and increase conversions by testing and tuning landing pages

– Track performance and maximize ROI using free and paid analytics software

– Network with peers and experts to learn the latest tips and trends

Sneak Preview on what’s ahead:

Day 1: Amber Mac, Consultant, TV Host, Author and Journalist

Day 2: Tracy Smith, Vice-President, Performance Marketing & Go-To-Market, Yellow Pages Group

This year’s agenda will include:

Content Marketing Optimization

Key Points in Launching a Global Website

Local 2.0: the Evolution of Search

Enterprise Level SEO

What Every Paid Search Advertiser Needs to Know About the Bing/Yahoo Alliance

For a complete agenda visit: