Posted by Elena del Valle on February 21, 2011
Where did people in the United States go online the final month last year? Most of the names are familiar. Yahoo!, Google, Microsoft, Facebook, AOL, Ask Network, Amazon, Glam Media, Turner Digital and CBS Interactive were the top 10 websites visited by Americans December 2010, according to comScore, an online media measurement company.
Viacom Digital, Wikimedia Foundation Sites, Apple Inc., eBay, New York Times Digital, Demand Media, Fox Interactive Media, VEVO, Comcast Corporation, and Answers.com Sites make up the following 20 sites on the list.
Yahoo! Sites had 181.2 million visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million. Amazon Sites, with more than 91 million visitors, had its highest month of traffic on record from the holiday shopping surge, ranking number seven overall. It wasn’t all shopping online that month.
The Weather Channel and WeatherBug property both moved up the rankings in December, climbing six places and eight places, respectively. Winter blizzards and holiday travel likely prompted travelers and shoppers alike to check on the latest weather news.
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According to comScore, although there is no mention of speakers of foreign languages in the United States, Google ads reached an estimated 93.3 percent of Americans online. Others with high reach on the list were Yahoo! Network Plus with an 86.6-percent reach, Yahoo! Sites with 85.5 percent and AOL Advertising with 85.0 percent. Amazon.com had a 36.0-percent reach.
Although the comScore data did not include information for demographic groups, a Pew Hispanic Center survey released earlier this month indicates Latinos may be less likely than whites to access the internet, have a home broadband connection or own a cell phone. The Pew researchers concluded that in 2010, 65 percent of Hispanic and 66 percent of black adults went online while 77 percent of white adults did so. Among those surveyed by Pew regarding broadband use at home, 45 of Latinos respondents said they have it, 65 percent of whites and 52 percent of blacks who answered the questions said they have broadband access at home.