Scent communication – no language barriers apply!
Posted by Elena del Valle on June 23, 2010
By Harald H. Vogt
Founder and chief marketer, Scent Marketing Institute
Harald H. Vogt, founder and chief marketer, Scent Marketing Institute
Photo: Scent Marketing Institute
Information transported via our perception of scent does not require translation. There is no “Press 1 for English, 2 for Spanish” when it comes to recognizing the scent of fresh baked bread, ultimately drawing us to it’s source, the bakery on the corner or in the supermarket. Scent can be a guide, or it can create a desire, even an emotion without a word being spoken.
Scents are processed in the limbic system of our brain, which happens to be responsible for the decision-making process and for our emotions. With that “internal wiring” already in place it takes fairly little to trigger a person to react in a certain way.
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yes!
Aromas can enhance and brand the experience.
IT can attract or keep you away from it.
The smell of INCENSE in some stores will keep me away, It does not matter if they have the product I am looking for or not.
I know what you mean. If the scent is nice I may want to go in or stay longer. On the other hand, if the scent doesn’t appeal to me all I want to do is leave.
Yes Very Nice post to read…
Harald was an expert in the field and will be missed dearly. He just suffered a fatal heart attack.
RIP