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Social media news releases offer communicators new resources to build brand, drive traffic

Posted by Elena del Valle on March 17, 2010

By Edward M. Bury, APR

Edward M. Bury, APR

Communicators today need to maximize every resource available to make sure messages reach their target audiences, and perhaps a few more. This is especially true in an era when online communications and social media continue to eclipse traditional print and broadcast media in many ways.

The social media news release (SMR) has emerged as an option to help communicators deliver messages effectively and efficiently without relying on the traditional or mainstream media. In short, social media news releases are a communications tool that lets groups, companies and organizations self-publish messages online. It’s a relatively new resource, but one that every communicator needs to understand and incorporate into public relations and marketing programs.

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