Saturday, June 8, 2024

Latinos save less for retirement – part two

Posted by Elena del Valle on September 16, 2009

An expert viewpoint: interview with Xavier Serbia
(Part two of a two part article; part one was published last week)
Click here to read part one of Latinos save less for retirement
By Silvia Pingitore
Journalist, writer and illustrator

Silvia Pingitore, journalist

When and why did you decide to create a financial website in Spanish? Did you realise there was a lack of financial information in this language?

The website was created in 2003. I realized the lack of quality, well-balanced information in Spanish related to personal finance. Not only did I register a lack of personal finance knowledge amongst Hispanics, but also a lack of transparency in the information delivered to the public. The information available was produced by financial companies and/or financial salespeople portrayed as “unbiased and educational” using mainstream media.

Click here to read part two of Latinos save less for retirement

Reach Hispanics online today with

“Marketing to Hispanics Online” audio recording

Identifying and characterizing the booming Hispanic online market

JoelBary Alex Carvallo Matias Perels

Joel Bary, Alex Carvallo and Matias Perel

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