Latinos save less for retirement – part two
Posted by Elena del Valle on September 16, 2009
An expert viewpoint: interview with Xavier Serbia
(Part two of a two part article; part one was published last week)
Click here to read part one of Latinos save less for retirement
By Silvia Pingitore
Journalist, writer and illustrator
When and why did you decide to create a financial website in Spanish? Did you realise there was a lack of financial information in this language?
The website was created in 2003. I realized the lack of quality, well-balanced information in Spanish related to personal finance. Not only did I register a lack of personal finance knowledge amongst Hispanics, but also a lack of transparency in the information delivered to the public. The information available was produced by financial companies and/or financial salespeople portrayed as “unbiased and educational” using mainstream media.
Click here to read part two of Latinos save less for retirement
Reach Hispanics online today with
“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
Find out about
• The 16 million Latino online users
• Latino online users by gender
• What they do online
• Their language preferences
• How to reach Hispanic urban youth online
• What affects their online behavior
• What influences their purchases
Click here for information about “Marketing to Hispanics Online”
