Saturday, November 19, 2022

Finding the Right Hispanic Partner: 7 Musts for Success

Posted by Elena del Valle on January 14, 2009

By Aldo Quevedo,
President, Dieste, Inc.

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Aldo Quevedo, president, Dieste Dallas

 Photo: Dieste

When the fit is right, a Hispanic agency can help brands grow their relationships with multicultural consumers for meaningful, powerful interactions that make sense and connect with consumers’ lives.  But the wrong choice can put your efforts in question, since this savvy demographic is always on the watch for commitment and for brands that really speak and interact with them.

Click here to read the complete article


Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book

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“A must resource for practitioners/professionals expecting to reach US Hispanics; also valuable for college programs in marketing, public relations and communications. Highly recommended.”

Choice magazine

Click here for information on the Hispanic Marketing & Public Relations book