Posted by Elena del Valle on January 14, 2009
By Aldo Quevedo,
President, Dieste, Inc.
Aldo Quevedo, president, Dieste Dallas
When the fit is right, a Hispanic agency can help brands grow their relationships with multicultural consumers for meaningful, powerful interactions that make sense and connect with consumers’ lives. But the wrong choice can put your efforts in question, since this savvy demographic is always on the watch for commitment and for brands that really speak and interact with them.
Hispanic Marketing and Public Relations Understanding and Targeting America’s Largest Minority book
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