Finding the Right Hispanic Partner: 7 Musts for Success

Posted by Elena del Valle on January 14, 2009

By Aldo Quevedo,
President, Dieste, Inc.

Aldo Quevedo, president, Dieste Dallas

Photo: Dieste

When the fit is right, a Hispanic agency can help brands grow their relationships with multicultural consumers for meaningful, powerful interactions that make sense and connect with consumers’ lives. But the wrong choice can put your efforts in question, since this savvy demographic is always on the watch for commitment and for brands that really speak and interact with them.

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