Sunday, April 7, 2024

New Jersey cartoon company opens its first toy store

Posted by Elena del Valle on December 2, 2008


Cutting the ribbon is Keith Killion, deputy mayor, Ridgewood, New Jersey, Laura Wellington, creator, The Wumblers and Doug Seiferling, president, Ridgewood Chamber of Commerce

Photos: Giddy Gander Company

On November 14, The Wumbler Patch, the first Wumblers retail store, opened its doors to the public in Ridgewood, New Jersey. Now fans of the  cartoon program for children will be able to shop for the complete line of Wumbler product including plush, games, puzzles, DVDs, CDs, and apparel at the store. The new shop carries merchandise, made in China and the United States, for children three and older priced between $3 and $9.

The new store, designed to resemble a watermelon patch (in the cartoon program baby Wumblers are born from watermelon), marks the beginning of the roll out of Wumbler merchandise within larger retail stores across the country.


“Nothing like this has ever been done before,” said Laura J. Wellington, creator and chief executive officer, The Wumblers children’s brand. “But, now more than ever, we need to teach our children a better way. The Wumbler Patch is a means of doing so. It provides a fun place for children (and parents) to go in which to share an experience that positively impacts their community. This store goes beyond just selling merchandise. The store concept is very innovative and remains consistent with the grassroots emergence and initiative that founded the entire Wumbler brand. Positive change means getting at ‘the roots.’ Those ‘roots’ are our children!”

The Wumbler Patch, a television cartoon series, was developed to help teach children how to make the world a better place to live and grow. The Wumbler Patch store was designed to reinforce this original goal while offering a fun and engaging environment for children and their parents to shop.

The Wumblers is a television cartoon series.The Wumblers, multi-colored, bulbous-shaped characters, are the creation of Wellington, a preschool teacher, who also co-founded the Giddy Gander Company LLC.

Find out what multicultural kids across America think
Listen to Michele Valdovinos, SVP, Phoenix Multicultural in

“Marketing to Multicultural Kids” audio recording


Michele Valdovinos gives a presentation and participates in an extended Q&A discussion about multicultural children based on a Phoenix Multicultural and Nickelodeon study of 1,300 multicultural children in 16 United States markets.

Find out about

• The Phoenix Multicultural Kids Study
• Relationship between children and their context
• Issues relating to family, technology and media, diversity, buying power, relationships in household, self perception, values, acculturation, cultural heritage, frequency of media activity, income and spending, brand preferences, the American Dream
• How many billions of dollars buying power multicultural kids children have
• Children’s spending attitudes, habits by ethnicity
• How much money a year Hispanic kids have available to spend
• Types of products Hispanic kids buy

Click here for information on “Marketing to Multicultural Kids” audio recording