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Listen to podcast interview with Luis Martinez, CEO, Punto Rojo Sports Marketing Group about European athletic brands targeting U.S. Hispanics

Posted by Elena del Valle on October 27, 2008


Luis Martinez, CEO, Punto Rojo Sports Marketing Group

Photo: Punto Rojo Sports Marketing Group

A podcast interview with Luis Martinez, CEO, Punto Rojo Sports Marketing Group is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, he discusses how European athletic brands plan to target U.S. Hispanics via sports marketing ventures with Elena del Valle, host of the podcast.

Luis, originally from Mexico, has to his credit over 25 years of experience in Hispanic marketing and advertising in the U.S. and Latin America. During his career, Luis has supported the efforts of companies such as General Motors, Greyhound Lines Inc., Frito Lay Inc., Coors Brewing Company, Alaska Airlines, Intel, Pedro Domeq Wines and Spirits, Pepsi Cola, Kellogg’s, Tabasco, AT&T, and Western Union.

His experience includes major general market advertising agencies with their Hispanic assignments such as WONGDOODY Advertising, Momentum World Wide and Bozell & Jacobs. Luis has a B.A. from University of Texas and a M.A. from Universidad Nacional Autónoma de México (UNAM) in Mexico City.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Luis Martinez,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the October 2008 section of the podcast archive.

Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in

“Hispanics’ Perspective on Advertising” audio recording

Liria Barbosa

Liria Barbosa gives a presentation and participates in an extended Q&A discussion about

• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads

Click here for information on Hispanic Perspectives on Advertising