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Listen to podcast interview with Isabel Valdes, author, Hispanic Customers for Life, about her book and marketing to Latinos

Posted by Elena del Valle on September 15, 2008


Isabel Valdes, author, Hispanic Customers for Life

Photo: Isabel Valdes

A podcast interview with M. Isabel Valdés, author of Hispanic Customers for Life: A Fresh Look at Acculturation is available in the Podcast Section of Hispanic Marketing & Public Relations, During the podcast, she discusses her book and marketing to Latinos with Elena del Valle, host of the podcast.

For more than 25 years, Isabel has consulted with corporations, government and non-for-profits corporations in the U.S. and abroad. In 1987, she founded Hispanic Market Connections, Inc., a marketing research firm. Currently, she heads Isabel Valdés Consulting, IVC, and advises clients on How to transform HeartShares into MarketShares.


Click here to buy Hispanic Customers for Life

Isabel is a member of PepsiCo/Frito-Lay’s Latino Advisory Board and the Advisory Board of Scholastic, Lee y Serás, a Trustee of, National Council of la Raza (NCLR) in Washington D.C. and the Latino Community Foundation in San Francisco.

In 2001, she was selected Fortune Small Business. In March 2000, she was named as the 21st Century Star of Multicultural Research by American Demographics magazine. Hispanic Consumers for Life, published in early 2008, is her fourth book. Isabel, who received two graduate degrees from Stanford University, resides in San Francisco and is the proud mother of Gabriel Aranovich, MD, and Clara Aranovich.

To listen to the interview, scroll down until you see “Podcast” on the right hand side, then select “HMPR Isabel Valdes,” click on the play button below or download the MP3 file to your iPod or MP3 player to listen on the go, in your car or at home. To download it, click on the arrow of the recording you wish to copy and save it to disk. The podcast will remain listed in the September 2008 section of the podcast archive.

Make Latinos loyal to your brand
Listen to Author Isabel Valdes in

“Hispanics Customers for Life” audio recording


Isabel Valdes gives a presentation and participates in an extended Q&A discussion about

• Immigrants adaptation to their new country, culture
• Latino cultural values and their role
• Case studies, insights on Latinos as long term customers
• Acculturation
• Latinos and how they adapt to their host country
• Adaptation, assimilation
• Difference between assimilation and acculturation

Click here for information on Hispanic Customers for Life audio recording