Posted by Elena del Valle on June 3, 2008
Kurt Pflucker, president, LAETV
Photo: LAETV
Relying on the belief that Spanish dominant Latinos living in the United States are eager to remain linked in some way with their countries of origin, Latinamerican Ethnic TV (LAETV) promotes Latin American networks in the United States; and offers United States companies ad space in 14 Latin American television networks.
The company recently added five networks to its existing inventory. The new networks are AYM Sports, MI CINE México, Televisa Michoacán, 22 México, and Once México. Ad rates start at $50 for 30 seconds in the segment between 4 pm and 7 pm and $80 for 30 seconds on prime time.
According to promotional materials, the company is the largest Latin American television network sales rep firm in the United States, covering 50 percent of available U.S. Hispanic network options. Ecuavisa can be seen in Chicago, Connecticut, Illinois, New Jersey, New York, and Washington DC. While in TV Colombia is available in Arizona, Connecticut, Florida, Indiana, Maryland, Massachusetts, Tennessee, Texas, Oklahoma, Rhode Island, Pennsylvania and Los Angeles, California.
“Without a doubt, we are the most qualified option for those advertisers seeking to establish brand recognition and to increase their products’ demand. We have definitely become the best connection between the media and the Hispanic communities originating from Mexico, Central and South America,” said Kurt Pflucker, president of LAETV.
“Moving Beyond Traditional Media Measurement: measuring conversations and social media” audio recording
Presenter Katie Delahaye Paine, founder, KDPaine & Partners
Find out about
- Issues affecting online public relationships today
- Testing relationships as part of a survey
- Measuring ethnic group relationships
- Measuring foreign language communications in a similar ways to English
- Biggest challenges measuring conversations and social media
- Measuring online relationships with little or no money
Click here for information on “Moving Beyond Traditional Media Measurement”
LAETV offers to connect United States Latinos in touch with their roots while selling the concept to advertisers as a means to establish emotional ties to the Hispanic community and reinforce brand loyalty. LAETV represents entertainment, general information, sports and news networks, with direct broadcasts from Latin American countries. In addition to the five networks that were recently added LAETV has agreements with nine others: CANAL SUR, SUR Perú, TV Venezuela, SUR México, TV Colombia, Telefe, Ecuavisa, TV Chile, and CentroaméricaTV.
“We know very well each of the idiosyncrasies of the different groups that comprise the Hispanic community. We know what they watch, what attracts them and what they buy. Thanks to our varied and extensive portfolio, we offer our clients the possibility of a real closeness with these groups,” said Pflucker. “Although our signals are not yet measured by Nielsen, our clients continue to buy our networks because of the reaction of their audiences to the brand and during direct response campaigns that have proven to be successful.”
Latinamerican Ethnic TV (LAETV) was established in Miami in 2002. The company, which also has offices in New York and Los Angeles and 40 employees in the United States, is wholly owned by Jose Luis Valderrama and Pflucker. LAETV clients include, LAN Airlines, Spirit Airlines, Toyota, Lexus, Americatel and Western Union.
“Beyond the 30 Second Spot” audio recording
Listen to a 105-minute discussion
Panelists Ivan Cevallos, Hunter Heller, Kitty Kolding and Cynthia Nelson
Our panel of national experts discuss
• Challenges of measuring the impact of the 30-second ad spot
• Innovative tools are useful to reach Latinos
• Changes in marketing to Hispanics
• On which market segment are the changes most relevant
• Effects of technology and time shift on consumer behavior
• Role of multi-screens
• Getting started
• Tips for marketing professionals
Click here for information on Beyond the 30 Second Spot
Posted by Elena del Valle on June 2, 2008
Information provided by our Event Partner
With a projected purchasing power of $1 trillion by 2010, the U.S. Hispanic market presents opportunities to push your marketing initiatives to the next level. IQPC’s 13th Annual U.S. Hispanic Marketing 2008 shows you how to create and implement the optimal Hispanic marketing programs for your business. This event goes beyond all other conferences by featuring an unparalleled showcase of industry practitioners and Hispanic marketing experts to help you understand the newest strategies and focus on the best practices.
Don’t miss out on the opportunity to benchmark, network and learn with your Hispanic Marketing colleagues. Mark your calendar: 13th US Hispanic Marketing September 22-25, Los Angeles, California and call 1-800-882-8684 to reserve your seat today! Go to www.iqpc.com/us/USHM to review the agenda.
Posted by Elena del Valle on June 2, 2008
Nortec Collective Presents Bostich + Fussible Tijuana Sound Machine album cover
Photo, song: Nacional Records
Tijuana’s electronica band Nortec Collective released a new album, Nortec Collective Presents Bostich + Fussible Tijuana Sound Machine (Nacional Records), in early May 2008. According to promotional materials, these musicians created and perform Nortec, a style of music they invented, as a fusion of Norteño (Spanish for from the North) and techno; to document the collision between the style and culture of electronica and traditional Mexican music. Scroll down to listen to the first single off the new album the title track, Tijuana Sound Machine.
“With Tijuana Sessions, Vol. 3, we focused on fusing vocoders, synthesizers and drum machines with the Norteño flavor,” said Pepe Mogt (Fussible). “This time around, we really relied more on the acoustic sound. We tried to achieve a better balance between the acoustics and the electronics. While some tracks on Tijuana Sound Machine aren’t even a month old yet, others have been around for a couple of years. We actually wrote many of these songs while on the road promoting Tijuana Sessions .”
Make your ads resonate with Hispanics
Listen to C&R’s Research Director Liria Barbosa in
“Hispanics’ Perspective on Advertising” audio recording
Liria Barbosa gives a presentation and participates in an extended Q&A discussion about
• Type of ads Latinos prefer
• Latino top media choices
• Percent of Latinos who tried products because of ads
• Percent of Latinos who purchased products because of ads
• What makes an ad “Hispanic”
• If ad language is important for bicultural Latinos
• What to keep in mind when targeting bicultural Latinos with ads
Click here for information on Hispanic Perspectives on Advertising
Following the launch of Tijuana Sessions, Vol. 3, Nortec Collective toured internationally, performing in Latin America, United States, Europe, Japan and Australia. They presented at Vive Latino (Latin America’s Coachella), Rokslide Festival (Denmark), Sonar Festival (Barcelona), Smithsonian Institute and Kennedy Center (Washington, DC) and Bellas Artes Museum (Mexico City). An extensive U.S. tour featuring Bostich and Fussible is planned to coincide with the new release.
“In every place we have toured to, whether it is Australia, Japan or the U.S., crowds respond differently,” said Fussible. “Even in Mexico, the response changes from town to town. But when it comes down to it, they are coming to our shows for the music, no matter whether they found it through a friend or online. So they are super enthusiastic either way. The real fun challenge comes when we play at festivals with audiences that are hearing our music for the first time.”
Bostich and Fussible
In 2005, Nortec Collective received two Grammy nominations for Tijuana Sessions, Vol. 3, for Best Alternative Music Album and Best Recording Package. The group’s music has appeared in commercials for Volvo, Dell, Fidelity Mutual, Edwin Jeans and Nissan.
Tracks from Tijuana Sessions, Vol. 3 can also be heard in HBO’s “Big Love,” NBC’s “Friday Night Lights” and the movies “Fast Food Nation” and “Babel” as well as the video games, FIFA Soccer and FIFA Street 2. An interactive coffee table book, Paso del Nortec- This Is Tijuana dedicated to the Nortec phenomena, was published in the United States, Mexico and Europe.
Five artists, Fussible, Bostich (Ramón Amezcua), Panóptica (Roberto Mendoza), Clorofila (Jorge Verdín) and Hiperboreal (PG Beas) make up Nortec Collective. Bostich and Fussible’s are touted as the masterminds of the band’s previous tracks Tengo La Voz, Tijuana Bass, and Tijuana Makes Me Happy off the double Grammy-nominated 2005 album Tijuana Sessions, Vol. 3.
Click on the play button to listen to Tijuana Sound Machine from Nortec Collective Presents Bostich + Fussible Tijuana Sound Machine album.
