Thursday, June 20, 2024

How to build and grow a Hispanic Social Network: the case of

Posted by Elena del Valle on April 23, 2008

By Jean Derely


Jean Derely, founder,

Social Networks matter

The recent acquisition of by AOL confirms the trend that Social Networks matter. Internet users love to explore Social Networks more than any other website. They are ready to reflect their views, ideas and even personal life on it. The user’s commitment to the Social Network brand is huge and they record an average of 35 page views per visit. Bebo is not juicing money yet, but eMarketer forecast a 200% growth on advertising dollars spent on Social Networks in 3 years from now. Also Social Networks open the opportunities to traditional Media to engage their auditors and make the experience more interactive. Social Network is today a part of everyday Internet Life.

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“Best in Class Hispanic  Strategies” audio recording

Carlos Aantiago hmprDereneallenfeb07s.jpg

Presenters Carlos Santiago and Derene Allen

  • Find out what makes 25 percent of the top 500 Hispanic market advertisers out perform the remaining companies

  • Discover what questions to ask, steps to take to be a Best in Class company

Click here for more about Best in Class Hispanic Strategies