How to build and grow a Hispanic Social Network: the case of Hispanito.com
Posted by Elena del Valle on April 23, 2008
By Jean Derely
Founder, hispanito.com
Jean Derely, founder, hispanito.com
Social Networks matter
The recent acquisition of Bebo.com by AOL confirms the trend that Social Networks matter. Internet users love to explore Social Networks more than any other website. They are ready to reflect their views, ideas and even personal life on it. The user’s commitment to the Social Network brand is huge and they record an average of 35 page views per visit. Bebo is not juicing money yet, but eMarketer forecast a 200% growth on advertising dollars spent on Social Networks in 3 years from now. Also Social Networks open the opportunities to traditional Media to engage their auditors and make the experience more interactive. Social Network is today a part of everyday Internet Life.
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