Texas company offers Latino themed apparel, products
Posted by Elena del Valle on March 13, 2008
Siesta Tees t-shirt
Photos: Siesta Tees
Greg Sanchez started his company by adding Latino beliefs and Spanglish phrases on t-shirts as a hobby a year ago. Now Siesta Tees, a small Hispanic owned business based in San Antonio, Texas is selling 50 products with Latino themed designs through its online portal. In addition to t-shirts for adults and children, Siesta Tees sells infant clothes, mugs, aprons and caps divided into four lines: home, family, youth and Ojo.
For the sayings Sanchez mixes Latino folklore, beliefs and sayings passed on from grandparents to create a product line meant to fill a void in the main stream Latino market and meet the company motto, creating laughs one tee at a time. Sanchez’ inspiration for the sayings comes from watching his family and friends in their daily lives. Siesta Tees phrases include “Stop the violence – hit a piñata,” “I love abuela,” “I think the chupacabra is under my bed” and “Don’t make me use my chancla.”
Siesta Tees t-shirt
“Latino Family Dynamics” audio recording
Brenda Hurley and Liria Barbosa
Discuss
- Latino purchasing habits and products they favor
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Click here to find out about Latino purchasing habits and “Latino Family Dynamics”
“Our first t-shirt was made just for fun, it was our Touch me before you give me Ojo design. We began getting sales from our online store without any paid advertising and no paid marketing. All our marketing was very basic: forums, blogs and word of mouth,” said Sanchez, owner and founder of Siesta Tees. “Creating a funny, hip, cute Hispanic themed clothing line was a no brainer. We focused strictly on the main stream Latino market. After, much research we found that the Latino population is the fastest growing, but the main stream Latino community was still under served.”
He relies on a fulfillment company to manufacture and ship the products directly to his customers. Prices range from $12.99, for an infant bodysuit, to $19.99 for a ringer t-shirt.
According to Sanchez, the online shop offers a 30-day return guarantee and a toll free customer service line. He hopes local stores will soon carry his products, allowing customers to purchase them at retail outlets and online.
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“Marketing to Hispanics Online” audio recording
Identifying and characterizing the booming Hispanic online market
Joel Bary, Alex Carvallo and Matias Perel
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• Latino online users by gender
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