McDonald’s launches new burrito breakfast dish
Posted by Elena del Valle on December 12, 2007
The McSkillet Burrito is made with scrambled eggs, sausage, potatoes, cheeses, red and green bell peppers, onions and salsa roja
Thirty years after the national introduction of the Egg McMuffin sandwich, McDonald’s launched the new McSkillet Burrito, a hand-held made-to-order breakfast burrito wrapped in a warm flour tortilla. At the same time, since 2002 McDonald’s breakfast sales have increased 42 percent.
Jan Fields, chief operating officer, McDonald’s USA
“McDonald’s is the ideal destination for breakfast,” said Jan Fields, executive vice president and chief operating officer, McDonald’s USA. “We believe the ultimate convenience is the quality and value we bring our customers every day, with the introduction of the McSkillet Burrito underscoring our presence in the breakfast category.”
The McSkillet Burrito sells for $2.49 and is the first national breakfast product launch since the McGriddles sandwich in 2003. The new breakfast dish combines scrambled eggs, sausage and skillet potatoes with cheese, red and green bell peppers, onions and salsa roja.
J.C. Gonzalez-Mendez, senior vice president North America Supply Chain Management McDonald’s USA
“As we continue to develop quality, convenient menu options that meet our customers’ needs, the McSkillet Burrito is the ideal breakfast choice for people on-the-go,” said J.C. Gonzalez-Mendez, senior vice president North America Supply Chain Management McDonald’s USA, LLC. “At McDonald’s, our legacy of innovation continues at breakfast.”
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In 1977, McDonald’s introduced its first breakfast food, the Egg McMuffin, a portable breakfast sandwich made with eggs, Canadian-style bacon and American cheese on a toasted English muffin, created by owner and operator Herb Peterson. Since then, McDonald’s breakfast menu has expanded to include the Sausage Biscuit, McGriddles sandwich and Breakfast Burritos, signature platters, hash browns, Cinnamon Melts, Fruit ‘N Yogurt Parfait and Snack Size Fruit & Walnut Salad.
McDonald’s USA, LLC, is a fast food provider in the United States. More than 80 percent of McDonald’s 13,700 U.S. restaurants are independently owned and operated by local franchisees. One third of McDonald’s employees in the United States are Latino and 11 percent of the company’s board members are Hispanic.
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