Condo.com, Terra Networks partner to target Spanish speakers
Posted by Elena del Valle on September 4, 2007
Richard Swerdlow, chief executive officer, Condo.com
Photos: Condo.com, Terra Networks
Condo.com and Terra Networks signed a partnership agreement to launch a bilingual real estate website. Bienesraices.terra.com, the co-branded website, features a Spanish language condo marketplace designed for real estate buyers and developers from Latin America, Spain and Hispanics in the United States. The companies hope 10 percent of the website visitors will be from Spain, 50 percent from Latin America and 40 percent from the United States.
English dominant visitors to the website will also find a small news section and blog at the bottom of the page. Visitors to Condo.com have the option of searching in English or Spanish.
The co-branded site will be promoted on Terra.com’s network of sites. Project marketers plan to promote the site on the web and in print. Eleven of the top 16 markets listed on the website are in the Caribbean and Latin America: Argentina, Barbados, Belize, Brazil, California, Costa Rica, Dominican Republic, Las Vegas, Mexico, Miami, New York, Panama, Puerto Rico, Uruguay, Texas, and Venezuela.
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Fernando Rodriguez, chief executive officer for Terra Networks
“This strategic partnership will set a precedent for how U.S. and Latin American developers, real estate agents and individual sellers communicate with each other,” said Richard Swerdlow, chief executive officer, Condo.com. “Serving the Hispanic and Latin American communities has become increasingly important to the real estate industry and Condo.com is proud to be leading the way. Our relationship with Terra will transcend the language barrier and impact the real estate community in an extremely positive way, facilitating condo transactions across all borders.”
“Terra leads the U.S. Hispanic and Latin American online market, so it makes sense for us to partner with the leading online condo marketplace,” said Fernando Rodriguez, chief executive officer for Terra Networks. “We anticipate our relationship with Condo.com will have a significant impact on the Spanish speaking real estate community and look forward to building an online real estate portal, unrivaled around the world.”
Condo.com is a privately held company headquartered in Miami, Florida. According to the Condo.com website, the Company lists 300,000 condos from the U.S. and 70 countries valued in excess of $100 billion and the site is visited by over 15 million viewers per month. Terra Networks is a global Internet group with a presence in the U.S. and Latin America. The group operates websites in the United States, Spain and Latin America.