Friday, June 24, 2022

Aligning Social Responsibility and Multicultural Marketing

Posted by Elena del Valle on August 29, 2007

By Stephen Palacios, executive vice president, Cheskin

Stephen Palacios

 Stephen Palacios, executive vice president, Cheskin

Hispanic Business Magazine just ran a typical announcement regarding the appointment of a senior executive to a new position at Countrywide Bank to administer the Community Reinvestment Act (CRA) lending and community development requirements. 

The article caught my eye not for the news it reported, but instead because it reflects assumptions  that often impact Hispanic marketing programs  – basically, that the consumers served by mandated social responsibility initiatives like CRA are often seen as the same as multicultural markets. 

Click here to read the complete article. 


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Roger Selbert, Ph.D.

Presenter Roger Selbert, Ph.D.

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