Aligning Social Responsibility and Multicultural Marketing
Posted by Elena del Valle on August 29, 2007
By Stephen Palacios, executive vice president, Cheskin
Stephen Palacios, executive vice president, Cheskin
Hispanic Business Magazine just ran a typical announcement regarding the appointment of a senior executive to a new position at Countrywide Bank to administer the Community Reinvestment Act (CRA) lending and community development requirements.
The article caught my eye not for the news it reported, but instead because it reflects assumptions that often impact Hispanic marketing programs – basically, that the consumers served by mandated social responsibility initiatives like CRA are often seen as the same as multicultural markets.
Click here to read the complete article.
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