Friday, May 10, 2024

The Bravo Group hires chief creative officer

Posted by Elena del Valle on May 17, 2007

Tony Sarroca
Tony Sarroca, chief creative office, The Bravo Group

Photo: The Bravo Group

New York, New York – The Bravo Group recently hired Tony Sarroca as chief creative officer. An executive with over 20 years of advertising experience, Sarroca joins The Bravo Group from Prolam Young & Rubicam in Santiago, Chile.

At his previous job he was partner and chief creative officer. In 2001, was voted best creative director in Chile by El Ojo de Iberoamérica. This year the same festival ranked him amongst the top 20 creative directors in the region.

“Bravo’s focus continues to be to deliver outstanding creative work. Tony will be a great asset as the agency’s chief creative officer to build on the incredible momentum that Bravo has had so far this year and shepherd the work for our longtime clients and our recent new business wins,” said Linda De Jesús-Cutler, chief operating officer and president, The Bravo Group.

Prior to his work with Prolam Young & Rubicam he was creative director at McCann-Erickson, where he was responsible for the creative work on global brands such as Coca-Cola, Gillette, Goodyear, Esso and General Motors. Sarroca began his career as a copywriter for AMW/J. Walter Thompson.

The Bravo Group, a Young & Rubicam Brands company, is an agency with over 25 years serving multi-national companies trying to reach consumers within the U.S. Hispanic marketplace. Established in 1980, The Bravo Group creates marketing programs that include research and strategic planning, advertising, interactive/digital, direct, promotional and event marketing, media planning/buying, branded entertainment and public relations. The company is headquartered in New York.

Target Latinos effectively by anticipating changes in the market with

“Hispanic Projections” audio recording

Roger Selbert, Ph.D.

Presenter Roger Selbert, Ph.D.

Find out

  • About Latino buying power growth in the future
  • How Latino market growth compares with other markets in the U.S.
  • What drives the rise of Latino economic clout
  • Who should target the Latino market
  • What is the size of the Hispanic affluent market
  • If the luxury Latino market is growing 
  • About Hispanics who earn more than $100,000 annually

Click here for details on “Hispanic Projections”