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Online canine fashion products shop targets Spanish speakers

Posted by Elena del Valle on January 23, 2007

Sheba Pearls from 

Sheba Pearls available on


Delta, British Columbia —, an online canine community resource and dog fashion product retailer, is reaching out to Spanish speaking pet owners with the launch of a Spanish language pages on its website. The company is responding to the growing demand from the Hispanic and Latino Community for online shopping in Spanish.

Visitors to the K9 website can shop for dog coats, dresses, shirts, carriers, harnesses, collars, leashes, jewelry, and accessories in English and Spanish. Spanish speakers can access the Spanish pages from the homepage or directly at Customer service is also available in Spanish.

Mini dog coats from
Dog mini coats from

“We have only just recently launched the translated pages and already we are seeing about 5 percent of our total traffic coming from Spanish speaking markets,” said Ann-Marie Fleming, founder, “This number is expected to increase significantly over the coming months.”

Fleming based her decision to target Spanish speaking consumers in part on a survey conducted by the Humane America Animal Foundation in Los Angeles, California which showed that just over 14 percent of Latinos had a dog. According to Simmons Research, she explained, while only 8 percent of first-generation Hispanic immigrants own pets, this percentage significantly increases for the third generation, tripling to 24 percent.

In addition to the product lines, dog lovers can also take advantage of the site’s expanding canine community through dog articles, columns, forums and blogs. A canine oriented classifieds section is in the works. also provides directories for dog breeders, rescues and pet friendly resorts. Visitors can search by breed and location to find the perfect pet or pet friendly destination.


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