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Florida State University to offer Hispanic marketing course online

Posted by Elena del Valle on December 12, 2006

Felipe Korzenny, Ph.D.

Felipe Korzenny, Ph.D.

Tallahassee, Florida — Beginning in January 2007, the Florida State University Center for Hispanic Marketing Communication will offer an online course in Hispanic Marketing Communication. The center, headed by Felipe Korzenny, Ph.D. is among several higher education centers pioneering education in Hispanic Marketing in the U.S.

“We are proud to satisfy the demand of many marketers in U.S. industry that have requested an online course in Hispanic Marketing Communication,” said Korzenny. “This is the first online offering of its kind and will make the content of our on-campus courses available to anyone in the world with an interest in the subject.”

The 15-week course is recommended for professionals targeting the Hispanic market, or those who would like to launch a Hispanic marketing initiative. The online course is also available to Florida State University students not currently residing in the Tallahassee campus.

Classes begin January 8 and end April 20 for the new course which promises to address language use, Hispanic cultural insights for marketing, research and marketing strategies and case studies. Students who complete the course will receive a certificate of completion. Eligible students can receive three hours of undergraduate/continuing education credit.